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Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program

Sampling, B-to-C Events
Posted on May 3, 2019 by Rachel Boucher

In the world of experiential, the Oscar Mayer Wienermobile is the OG.
On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing…

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This story appeared in the March 2019 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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