Experiential Marketing Agency Archives - Event Marketer

Posts tagged with ‘Experiential Marketing Agency’

December 13, 2018

#TBT: PopSugar and Old Navy Host a Must-Have Holiday Gift Giveaway Event

To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand PopSugar teamed up with Old Navy on a giveaway event dubbed “Deck the Hauls,” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet view of the...

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December 12, 2018

How Espolon Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolon Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolon Tequila’s “Cocktail Fights,”...

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December 11, 2018

How Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’

Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering the vast amount of your time is typically spent on booking a doctor’s appointment and waiting for results. That notion was the impetus behind LetsGetChecked, a medical technology startup that provides at-home health testing and quick access to lab results....

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December 7, 2018

Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry

The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...

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