Festivals & Fan Cons
Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026
The three-day festival is billed as the ‘ultimate’ event for Barbie fans of all ages If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll indeed ignited a worldwide frenzy following Greta Gerwig’s blockbuster film, but Barbie’s influence is entering a new era with the debut of Barbie Dream Fest...
The Brief: Furby Clubs and Drip Lounges
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.
The Brief: Portal-Potties and Scrub Clubs
This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.
Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo
Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking about the convergence of the world’s top creatives. High temps and humidity at the annual Cannes Lions International Festival of Creativity, this year June 16-20, have made cool spaces and cold treats a premium (hello, brand opportunity) as top advertising,...