Festivals & Fan Cons

March 28, 2024

11 EV Brands that Charged up Engagement at Electrify Expo in Orlando

Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo's season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.

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March 22, 2024

The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin

As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential...

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