Festivals & Fan Cons
Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design
Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608...
The Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.
How Dating Apps Are Going Offline to Combat the Loneliness Epidemic
It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than...
How Verizon’s First Super Bowl FanFest is Going Beyond NOLA
As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,