Event Peeps | Podcast


Welcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the people behind the events—their stories, their passions, their playbooks. And of course, look out for special episodes along the way. (Available wherever you get your podcasts.)

Have an idea for an episode? Let us know. 


  • Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

    Since childhood, Dr. Ilana Gilovich-Stossel has been drawn to magic of storytelling and the world-building and imagination that go into it, especially in the theatrical medium. Through her English literature studies and Ph.D. earned at Columbia University, she homed in on the academic side of theatrical performance, which has influenced her career as a creative […]

  • The Power of Mentorship and Betting on Yourself, with Anna Nicholson of Yahoo

    Anna Nicholson likes to feel challenged and excited about her work, and while her first job as an event marketer at a health care startup taught her a lot about executing b-to-b and b-to-e events, she needed more. Enter: Yahoo and what she calls “the best team on the planet.” Nicholson took a leap of […]

  • The Work-Life Balance Reset, with Melissa Vilders of SAP

    Letting go and trusting the process can be hard for event profs, particularly those who identify as Type A, but Melissa Vilders says they’re essential habits to managing the chaos and stress that events can produce. Over the course of her 15-plus-year career in event marketing, Vilders, director-events strategy and experience for SAP Global Events, […]

  • EM Editors Take San Diego Comic-Con 2025

    San Diego Comic-Con is the epicenter of fandom, annually bringing together thousands of fans at the convention center and across the city at off-site brand activations to celebrate the latest in comics, movies, TV and pop culture. The Event Marketer editors were on the ground to take it all in and bring our firsthand coverage […]

  • Exploring Digital + Live Platforms, with Justin Breton of Walmart

    Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmart—not just as a retailer, but also as a digital destination. The […]