Sustainability
Four Ways the Adoption of EVs will Impact the Mobile Tour Space—Plus a Look Inside the Electrify Expo
Major automotive manufacturers and consumers are embracing an electric future, with U.S. consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. With the release of the Ford F-150 Lightning and its towing capacity and Rivian’s announcement of a commercial...
Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns
Your monthly event sustainability update Strong sustainability programs include activities your brand can talk about—and promote. A shining example (and the 2023 Grand Ex award winner), Reddit donated its CES exhibit walls to Habitat for Humanity post-show, and then at Cannes Lions, opted to forgo swag giveaways in favor of its Karma Kash initiative, through...
Green Lights: These Eco-friendly Giveaways ‘Self-destruct’
Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they...
Green Lights: How Venues are Adopting Zero-waste Solutions and Reducing Emissions
Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve...