B-to-B Events
Meet This Year’s Participants: Women in Events 2020
Over the last 11 months, women in events have unwound a year’s worth of work, guided pivot strategies and ramped up compelling virtual experiences.
People’s Choice: Our Top 10 Most-read Stories of 2020
The people have spoken and EM’s top 10 most-read stories of 2020 have been determined. As you can imagine, the following case studies, tips pieces and field reports reflect a year of challenges, wins, and, yes, pivots for the industry. A few even harken back to the old normal. Now, grab yourself a hot beverage...
Four Insights on Using Extended Reality to Enhance Virtual Events
A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop...
20 Takeaways From the First-ever Virtual Experiential Marketing Summit
It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an...