B-to-B Events – Event Marketer

B-to-B Events – Event Marketer

B-to-B Events

November 29, 2021

Five Ways to Land the Event Marketing Jobs of the Future

Embracing skills born from the pandemic is a path forward More than 18 months have passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by...

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November 22, 2021

Six Tips and Ideas for Creating an Impactful Main Stage Experience

Insights on leveraging technology to elevate live and virtual main stage presentations The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED...

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November 15, 2021

How Zeiss Developed a COVID-Safe Bubble to Host its National Sales Meeting

For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts,...

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October 25, 2021

How Hospitality Workers are Creatively Filling Event Roles Amid the Labor Shortage

Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling. These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. At a time when many marketers begin returning to in-person events and venues start to reopen, they’re being confronted with a...

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