B-to-B Events

B-to-B Events

B-to-B Events

May 16, 2022

From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events

Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and everything in between. For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians....

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May 16, 2022

10 Event Sustainability Ideas to Implement Right Now

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. But there are smaller eco-friendly tweaks to be made that have the potential to add up to big change—all while upholding, or even enhancing, the experience. And the growing...

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May 9, 2022

10 Tips and Takeaways from the Brands at EMS 2022

More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Despite the progress made in the return to in-person, event...

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