B-to-B Events

B-to-B Events

November 14, 2022

Event Peeps Podcast: Passion Projects—I Built a Nonprofit

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for...

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October 3, 2022

Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail

Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail conference with a robust set of experiential ingredients that ultimately yielded plenty of buzz. The spirits giant and an army of 15 brands from its portfolio took over the renowned industry show with events and activations built to drive engagement,...

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