B-to-B Events
Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the...
How Sustainability, Health Foods are Inspiring 2022 Event F&B
What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered...
Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy
Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...
A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person
Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...