B-to-B Events

B-to-B Events

September 21, 2020

Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than...

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September 21, 2020

Six Tips and Ideas for Creating an Impactful Main Stage Experience

The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED and livestreaming, how these stages are designed and operate is evolving rapidly....

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September 14, 2020

Event Technologists Weigh in on the State of Event Tech and Their Future Roles

Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have...

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September 7, 2020

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers look down the pike at what in-person events will look like in 2021, they’re preparing to budget for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is...

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September 7, 2020

Virtual Events: How Event Marketers are Overcoming Eight Pain Points

During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...

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