B-to-B Events – Event Marketer

B-to-B Events – Event Marketer

B-to-B Events

January 24, 2022

Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the...

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January 24, 2022

How Sustainability, Health Foods are Inspiring 2022 Event F&B

What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered...

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January 20, 2022

Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy

Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...

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January 18, 2022

A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...

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January 12, 2022

Full Coverage: The 2021 Ex Awards and EDTAs

Presenting 150 experiential marketing case studies of excellence After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. So we built a supersized recognition issue featuring our top two awards programs—the Ex Awards and...

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