B-to-B Events

B-to-B Events

July 13, 2020

Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve

If there is anyone equipped to reimagine how people will gather in the wake of a pandemic, it’s an event marketer. Across the industry, the wheels are already turning. The return of conferences and experiential activations, in whatever form they take, will require new strategies, evolved KPIs, precision operations and logistics, and fierce collaboration with...

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July 6, 2020

Four Issues to Consider When Negotiating Event Contracts Amid COVID-19

As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped...

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July 6, 2020

How Four Brands Transformed Trade Show Environments into Virtual Experiences

When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted, opting to present their offerings the only way...

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June 29, 2020

The New Playbook: How Event Marketers are Adapting to the ‘New Normal’

The 2008 recession hammered the event industry. And while events returned in full force, as organizations recognized the direct correlation between their absence and holes left in the pipeline, the return of events in a post-pandemic world will require a paradigm shift. The learnings from the economic recovery a decade ago are difficult to apply...

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June 29, 2020

How Facebook and IBM Took Conferences Digital in Different Ways

In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race...

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