B-to-B Events
Five Things Agencies Wish They Could Change About the RFP Process
For the agency community, RFPs can be, well, painful. We asked a few industry veterans to name the one thing they’d change, if they could. (Hint: these things are probably on your wish list, too.) Here’s a look. 1. Offer access to decision-makers Given the amount of investment required of agencies to participate in...
New Research: Men and Women Navigate B-to-B Exhibitions Differently
Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a new b-to-b survey from the Center for Exhibition Industry Research (CEIR) “Gender Differences and Similarities.” The report, which polled b-to-b show organizers from a variety of industry sectors, offers a key takeaway: Whereas more women attend...
Food and Beverage Trend Watch: Culinary Themes for 2019
Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a...
The New RFP: 17 Tips for Securing More Productive Agency Partnerships
Experiential marketing as a business is experiencing explosive growth. But with that growth comes added scrutiny. For brand-side marketers charged with partnering with experiential agencies to deliver breakthrough experiences for attendees, that means issuing more RFPs, more often, with more attention to the bottom line. But as the cultural landscape evolves, so does the search...