B-to-B Events

B-to-B Events

November 18, 2019

Experience Design: Six Colorful ComplexCon Booths That Were Worth the Hype

To experience hype culture in its most concentrated form, EM went to ComplexCon, an annual curated streetwear marketplace, culture festival and art experience in Long Beach, CA, from Nov. 2-3. More than 200 brands and artists set up shop for an audience of streetwear enthusiasts hoping to grab the latest sneaker drops, check out apparel...

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November 14, 2019

Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon

ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...

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November 13, 2019

Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon

After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...

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November 5, 2019

Just Announced: The 2019 Hidden Gems Award Winners

For decades the industry’s largest events garnered the most attention—and our editorial spotlight. No more. Introducing Hidden Gems, the first recognition program focused on b-to-b events with less than 5,000 attendees. Coproduced with leading b-to-b event agency Cramer, Hidden Gems brings to life some of the big ideas, big creative and big thinking—shared by the...

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October 30, 2019

New Study: What Gen Z Really Wants, and Why Marketers Should Care

The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a recent Frost & Sullivan study. A new trend report, compiled...

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