B-to-B Events
Five Ways to Land the Event Marketing Jobs of the Future
Embracing skills born from the pandemic is a path forward More than 18 months have passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by...
Six Tips and Ideas for Creating an Impactful Main Stage Experience
Insights on leveraging technology to elevate live and virtual main stage presentations The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED...
How Zeiss Developed a COVID-Safe Bubble to Host its National Sales Meeting
For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts,...
Diversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.