B-to-B Events
Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event
Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that...
Experiential in Color: The Event Industry’s Next Generation of Diverse Leaders
Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing people of color in this industry and beyond, we developed Experiential in Color, a program designed to share the perspectives of diverse, brand-side rising stars. The goal is to help generate a stronger pipeline for event marketing roles for people...
Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements
Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at...
How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future
Throughout the last year, Mohawk Flooring North America’s offices and manufacturing facilities remained open, which meant when it was time to showcase the new products and innovations its 20,000 retailers expect each year, the company was prepared to meet the demand, but didn’t have a way to reach them. Important Q1 shows for 2021, like...