B-to-B Events

B-to-B Events

December 11, 2018

How Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’

Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering the vast amount of your time is typically spent on booking a doctor’s appointment and waiting for results. That notion was the impetus behind LetsGetChecked, a medical technology startup that provides at-home health testing and quick access to lab results....

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December 7, 2018

Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry

The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...

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November 29, 2018

Call for Nominations: The 2019 B-to-B Dream Team

It’s that time of year, folks—Dream Team time. Event Marketer is now accepting nominations for the 2019 B-to-B Dream Team, our fourth annual recognition program celebrating the industry’s b-to-b rock stars. Each year, EM imagines what it would be like to start our very own brand, and which marketers—from measurement gurus to trade show masterminds...

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