B-to-B Events

B-to-B Events

B-to-B Events

July 12, 2021

Research: 15 Data Points on the State of Experiential and Where It’s Headed

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. If the data has anything to say about it, experiential marketing is back on track in a big way. A...

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July 12, 2021

Five Ways to Land the Event Marketing Jobs of the Future

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue. To be blunt:...

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July 5, 2021

12 Takeaways from the Virtual Editions of EMS 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...

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June 28, 2021

Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature, it became apparent that amid the quick decision-making and hyper flexibility required during a historic period for the industry, top...

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