B-to-B Events

B-to-B Events

October 18, 2018

Finalists Announced: Celebrating Creative Forces in Design and Technology

Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences. The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech—for tickets, click here. Winners will...

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October 10, 2018

How Toys ‘R’ Us Could be Saved by Experiential in Retail

Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced...

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October 5, 2018

Event Safety: 10 Fresh Tips for Keeping Events Secure in a Brave New World

In this era of routine terrorist attacks, devastating natural disasters and political unrest, it’s the million-dollar question plaguing the industry: How could this threat have been avoided? From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary...

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September 19, 2018

35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman

Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing. In this extended version of our chat with him for this special report, Silverman discusses the future of experiential marketing, ROI and what inspires him about...

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