B-to-B Events
Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities
Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....
End Game: How Event Marketers are Keeping Attendees from Leaving Early
Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a...
Diversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. That rings especially true when it comes to audience development. But organizations that advocate for diversity need to back up their words with action in order to achieve real progress. In a session on diversity in events at the...
Nine High-tech Solutions to Explore in the COVID-19 Era
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...