B-to-B Events

B-to-B Events

May 19, 2020

Five Ways to Pivot a B-to-B Program in a Hurry

Financial software company Model N had big plans for its 16th annual Rainmaker conference in March, when the coronavirus hit. Like many brands, as travel bans and social distancing orders started pouring in, Model N made the decision to pivot to digital. About a week out from the Orlando-based event, the brand flipped the switch...

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May 5, 2020

Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament

In the wake of canceled events and social distancing orders, media brands are developing pivot programs that offer hospitality-minded engagement to connect with potential clients. For Activision Blizzard Media, the b-to-b arm of the gaming company, esports was a natural platform to leverage for the “Agency Showdown,” its first-ever virtual esports tournament exclusively for the...

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May 4, 2020

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy

How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...

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April 27, 2020

End Game: How Event Marketers are Keeping Attendees from Leaving Early

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a half-empty room at the end of the...

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