EMMA x EM
Event Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA).
Guest Column: Four Easy Steps to Setting Measurable Event Objectives
Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable moments aren’t enough. Leaders are asking tougher questions: What did the event actually deliver? Did it grow the business? Was it worth the investment?
Five Conversations That Will Elevate Your Measurement Practice
Tune in and level up the way you track and measure your events Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on...
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...