Produced by:
Human Connection in the Digital Age Starts Here
Join 1,000+ brand marketers and event industry professionals at the only conference focused solely on live experiences April 27-29, 2027 at the MGM Grand Las Vegas. Produced by Event Marketer and now in its 25th year, EMS offers the largest brand-side speaking faculty of its kind. Each year, Fortune 1000 companies such as American Express, IBM, Ford, Sephora, Salesforce, PepsiCo, Dreamworks and Pernod Ricard, share how they’re using strategic events and experiences, sponsorship activations, and trade show exhibits to connect and convert customers. Demo new products and services. Network with peers. And get a deep dive into the latest trends, best practices and case studies. Often imitated, never duplicated. We are events.
WHO ATTENDS?
Brand-side Event Marketers
Creators of the Brand Experience
Corporate Trade Show Exhibit Managers
P.R. and Comms Pros
Event Agency Professionals
Meeting Planners
Experience Designers
Event Tech Innovators
2027 ADVISORY BOARD
At Event Marketer, we want to ensure that the Experiential Marketing Summit is evolving to fit the needs of the marketers who attend our events. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS.
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Kim Haney
Director-Experiential Marketing,
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Jimmy Knowles
Global Head of Experiential,
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Judy Lee
Sr. Managing Director, Global Brand & Creative,
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Sylvia Lopez-Navarro
National Manager of Brand Experience, Corporate Events and Auto Shows,
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Venita McLemore
Principal, Global Media Events,
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Kelsey Schneider
Director, Global Events and Experiences,
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Valerie Strehle
Senior Director, Field Marketing and Global Events,
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Jon Wolff
Sr. Global Events Manager,
Venue
MGM Grand
3799 S Las Vegas Blvd
Las Vegas, NV 89109
Room reservations will be available this coming fall.
The safety and well-being of our attendees, exhibitors, sponsors, partners, speakers, and staff remains a priority. In coordination with MGM Grand Las Vegas, comprehensive security measures are in place, including badge verification, crowd management, and uniformed security personnel. Emergency response plans, medical support, and clear communication protocols are established to ensure a safe, well-managed event environment.
For complete details on security procedures, emergency response, and attendee responsibilities, please review the full Safety & Security Guidelines.
Buyer Beware! Connections Housing is the only approved, official housing vendor for EMS 2027. We understand that unauthorized housing companies may contact you and advertise cheaper rates or may imply or claim an affiliation with the event. If you are contacted by any company that is NOT Connections Housing, let us know at ems@eventmarketer.com.
EMS Pass Pricing
Brand/Agency
3-Day Pass
Includes access to all sessions, meals, Hall of Ideas, and Opening Reception.
Brand/Agency
2-Day Pass T/W
Includes access to all sessions, meals and Hall of Ideas, on Tuesday, April 27 and Wednesday, April 28, plus the Opening Reception on Tuesday, April 27.
Brand/Agency
2-Day Pass W/R
Includes access to all sessions, meals and Hall of Ideas, on Wednesday, April 28 and Thursday, April 29, plus the Opening Reception on Tuesday, April 27.
Brand/Agency
2-Day Pass T/R
Includes access to all sessions, meals and Hall of Ideas, on Tuesday, April 27 and Thursday, April 29, plus the Opening Reception on Tuesday, April 27.
Brand/Agency
1-Day Pass (Tuesday)
Includes access to all sessions, meals, Hall of Ideas and the Opening Reception on Tuesday, April 27 ONLY.
Brand/Agency
1-Day Pass (Wednesday)
Includes access to all sessions, meals, and Hall of Ideas on Wednesday, April 28, plus the Opening Reception on Tuesday, April 27.
Brand/Agency
1-Day Pass (Thursday)
Includes access to all sessions, meals and Hall of Ideas on Thursday, April 29 ONLY.
Accelerator Pass
2-Day Pass T/W
Includes access to all sessions, meals and Hall of Ideas, on Tuesday, April 27 and Wednesday, April 28, plus the Opening Reception on Tuesday, April 27.
Accelerator Pass
2-Day Pass W/R
Includes access to all sessions, meals and Hall of Ideas, on Wednesday, April 28 and Thursday, April 29, plus the Opening Reception on Tuesday, April 27.
Supplier Pass
Includes access to all sessions, meals, Hall of Ideas, and Opening Reception. Supplier passes have limited networking access in the mobile app.
Not sure what pass type you qualify for?
Get the Brand/Agency pass if::
- You work for a B2C or B2B brand or company or non-profit organization or university. Examples: Nike, Cisco, University of Washington, American Cancer Society.
- You work for an event agency that provides event strategy and activation services to brands, non-profit organizations and universities. Examples: George P. Johnson, Sparks, Momentum Worldwide, Motive
Get the Supplier pass if:
- You work for a company whose product or service is used at live or virtual events. Examples: Event technology solutions/platforms, A/V & production, staffing, registration platforms, promotional merchandise, event structures, event venues, mobile marketing vehicles.
Get the EDPA pass if:
- You work for a company whose product or service is used at live or virtual events. Examples: Event technology solutions/platforms, A/V & production, staffing, registration platforms, promotional merchandise, event structures, event venues, mobile marketing vehicles.
EMS 2026 is CEM Preferred Provider. Each hour of education is eligible for one clock hour towards CEM recertification.
AGENDA
The 2026 Agenda featured brands and industry leaders from top brands—including Urban Outfitters, Kia America, Canva, TED, Pinterest, Supercell, and more. Attendees gained exclusive insights into the latest trends, best practices, and insider strategies shaping the future of experiential marketing and live events.
Keep an eye out for the 2027 agenda!
SPONSORS AND EXHIBITORS
Reach Event Marketer’s highly engaged audience of the leading buying companies in the market.
Grab a spot in the Hall of Ideas, book a thought-leadership speaking package or explore sponsorship to serve as your business generation engine for 2027—and beyond.
Act now to secure a prime location in the Hall of Ideas for 2027. Explore sponsorship options that allow you to directly target the titles you want. Let us help you create a package that leaves our attendees talking about you—even on the plane ride home.
Platinum
Patron
Premier
Elite
FAQ
- What is the Experiential Marketing Summit?
EMS is the flagship annual conference for the experiential marketing industry, produced by Event Marketer. It brings together over 1,000 brand marketers, event agencies, trade show exhibit managers and event suppliers.
- Who should attend the Experiential Marketing Summit?
The Experiential Marketing Summit is designed for brand-side event marketers, experiential agency professionals, trade show exhibit managers, and event tech innovators.
- Who speaks at the Experiential Marketing Summit?
The Experiential Marketing Summit features the largest brand-side speaking faculty of any experiential marketing conference. Past speakers have included senior executives from Canva, Cisco, TED, IBM, Salesforce and other Fortune 1000 companies.
- When is the 2027 Experiential Marketing Summit?
The Experiential Marketing Summit takes place April 27-29, 2027.
- Where is the Experiential Marketing Summit held?
The 2027 Experiential Marketing Summit is held at MGM Grand, 3799 S Las Vegas Blvd, Las Vegas, NV 89109. Discounted hotel rooms will be available through Connections Housing this fall.
- How much does it cost to attend the Experiential Marketing Summit?
Ultra-Early-Bird registration for the Experiential Marketing Summit starts at $1,700 for a 3-Day Brand/Agency Conference Pass when you register before December 31, 2026. Full price is $2,300. Additional early bird discounts and 1 and 2 days passes are available. Discounts are also available for junior brand and agency marketers between the ages of 21-26. Complete pricing will be available when registration goes live this fall.
Contact
Questions
For questions regarding event registration, please contact:
ems@eventmarketer.com.
Sponsorship
Interested sponsoring/exhibiting?
Questions? Contact:
Jon McLoughlin
Sales Director
jmcloughlin@accessintel.com
Susanna Lione
Sales Director
773-636-1457
slione@accessintel.com
Program
For information on programming and speaking opportunities, please contact:
Shannon Given
sgiven@accessintel.com