EMS is the flagship annual conference for the experiential marketing industry, produced by Event Marketer. It brings together over 1,000 brand marketers, event agencies, trade show exhibit managers and event suppliers.

The Experiential Marketing Summit is designed for brand-side event marketers, experiential agency professionals, trade show exhibit managers, and event tech innovators.

The Experiential Marketing Summit features the largest brand-side speaking faculty of any experiential marketing conference. Past speakers have included senior executives from Canva, Cisco, TED, IBM, Salesforce and other Fortune 1000 companies.

The Experiential Marketing Summit takes place April 27-29, 2027.

The 2027 Experiential Marketing Summit is held at MGM Grand, 3799 S Las Vegas Blvd, Las Vegas, NV 89109. Discounted hotel rooms are available through Connections Housing, the only official housing partner for EMS 2027. Quantities are limited and the discount expires April 1, 2027 or until sold out. Beware of unauthorized housing companies that may contact you claiming affiliation with the event — report any suspicious outreach to ems@eventmarketer.com.

Ultra-Early-Bird registration for the Experiential Marketing Summit starts at $1,700 for a 3-Day Brand/Agency Conference Pass when you register before December 31, 2026. Full price is $2,300. Additional early bird discounts and 1 and 2 days passes are available. Discounts are also available for junior brand and agency marketers between the ages of 21-26.

What’s included depends on the pass and days you choose. Brand/Agency and Supplier 3-Day passes include access to all sessions, meals, the Hall of Ideas, and the Opening Reception. 2-Day passes (Tuesday/Wednesday, Wednesday/Thursday, or Tuesday/Thursday) include sessions, meals, and Hall of Ideas access for the two selected days, plus the Opening Reception on Tuesday, April 27. 1-Day passes include sessions, meals, and Hall of Ideas access for that single day; the Tuesday 1-Day pass also includes the Opening Reception. See the Passes section for the full breakdown by pass type and day.

The Brand/Agency pass is for people who work for a B2C or B2B brand, company, non-profit, or university (e.g., Nike, Cisco, University of Washington, American Cancer Society) or for an event agency that provides strategy and activation services to brands, non-profits, and universities (e.g., George P. Johnson, Sparks, Momentum Worldwide, Motive). The Supplier pass is for people who work for a company whose product or service is used at live or virtual events — event technology, A/V and production, staffing, registration platforms, promotional merchandise, event structures, venues, or mobile marketing vehicles. Supplier passes have limited networking access in the mobile app. Contact ems@eventmarketer.com if you’re unsure which pass applies to you.

Yes. Groups of 3 or more team members registering together at the same time receive a 20% discount off the standard registration rate. To apply it, select “Group Registration” on the registration landing page before you begin registering.

EMS offers discounted rates for junior brand and agency marketers (ages 21-26) and for Event Marketer Elite subscribers. There is no discount available for non-profit organizations. Contact ems@eventmarketer.com for eligibility details.

Cancellations received prior to March 5, 2027 will receive a refund minus a $250 cancellation fee. No refunds will be granted after March 5, 2027. If you’re no longer able to attend, you may transfer your pass to a colleague free of charge. Notify ems@eventmarketer.com by April 23, 2027.

Yes. EMS is a CEM Preferred Provider. Each hour of education is eligible for one clock hour toward CEM recertification.

EMS is open to registered attendees age 18 and older. Alcoholic beverages are available only to guests age 21 and older with valid government-issued identification.