Performance
Explore The Experience Performance Hub
The Experience Performance Hub brings together practical insights, frameworks, and real-world examples to help enterprise teams design, deliver, and scale high-impact experiences. From building audience connection and creative strategy to operational execution and content reuse, these resources are designed to turn events into measurable business outcomes.-
PerformanceCase Study: Tips for Leveraging Emotion Analytics at Live Events
When experiential agency TRO activated BMW’s new M series launch at the Goodwood Festival of Speed, the team needed to work within a key insight: That the people showing up to the event are already enthusiasts, and that proving the booth’s impact would require an “honest” approach. The result: Measuring granular, moment-by-moment responses to specific […]
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PerformanceSurvey Says: How to Answer ‘What If We Were Not Here?’
How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor.
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Performance5 Free Event and Trade Show Measurement Strategies
You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (EMMA). “Don’t let cost be a barrier,” he says. “If you’ve got great […]
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Industry NewsPre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and marketing people at all levels—from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game. The course was created by leaders at EMMA, with practical experience measuring […]
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PerformanceSurvey Says: How LYX Designs Event Feedback to Fuel Discovery
The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s designed to maximize that precious feedback time, that’s live-wired to be […]