Performance
Explore The Experience Performance Hub
The Experience Performance Hub brings together practical insights, frameworks, and real-world examples to help enterprise teams design, deliver, and scale high-impact experiences. From building audience connection and creative strategy to operational execution and content reuse, these resources are designed to turn events into measurable business outcomes.-
PerformanceDownload EMMA’s New Core Event Measurement Playbook
The Event Marketing Measurement Association’s three-metric framework and verbatim survey questions are now free to download. The Event Marketing Measurement Association (EMMA, formerly EMMC) today announced the publication of its “Core Event Metrics and Survey Standards” guide. It’s first public release being made available for universal adoption across the event and experiential marketing industry. The […]
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PerformanceSurvey Says: How Brands Turned Questions into Activations
There’s nothing boring about surveys. That’s what the brands that have built inspiring activations around them would say, and we agree. From a vintage telephone that captures flavor preferences to an AI-powered pet portrait that doubles as a recruiting tool, brands and show organizers are finding creative ways to weave research into activations attendees actually […]
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Performance5 Tips for Building a Measurement Program From Scratch
When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of event technology. After years working in high-tech with companies including Seagate and Lenovo, Glenwright had seen event measurement evolve from simple badge […]
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PerformanceSurvey Says: How One Event Turned AI-powered Feedback into Action
What if you could talk about your event experience with an AI agent on your cab ride to the airport? For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right […]
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Performance3 ROI Clocks: How One Brand is Making 2027 Budget Decisions
When Ashley Incardone began planning the 2027 event calendar, she faced a familiar measurement problem: The invoices for this year’s events had already arrived. Their full return, in many cases, had not. Incardone, director of corporate marketing for Marketbridge, calls this the event ROI trap: spending is judged immediately, while impact is expected to materialize […]