Performance
Explore The Experience Performance Hub
The Experience Performance Hub brings together practical insights, frameworks, and real-world examples to help enterprise teams design, deliver, and scale high-impact experiences. From building audience connection and creative strategy to operational execution and content reuse, these resources are designed to turn events into measurable business outcomes.-
PerformanceDownloadable Guide: 20 Event Measurement Metrics That Matter
A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI […]
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PerformanceEvent Measurement Tech Spotlight: An Update on Beacons
Successful event measurement practices are selective about what they track and measure.
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PerformanceEvent Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA).
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PerformanceGuest Column: Four Easy Steps to Setting Measurable Event Objectives
Experiential marketers are masters at creating moments people remember. But in today’s business climate, unforgettable moments aren’t enough. Leaders are asking tougher questions: What did the event actually deliver? Did it grow the business? Was it worth the investment?
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PerformanceEngagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been there,” says Jon Wolff, senior global events manager, solutions and services group at Lenovo. “You pull off an incredible event, the energy was electric, attendees were […]