The Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and…
Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t
Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking…
Expo 2025 Osaka, Part One: Experience Design Ideas from the Pavilions
There’s a reason why Expo 2025 Osaka offers a season pass. It’s impossible to see…
Gov Ball 2025: Activations from 7-Eleven’s Slurpee Street to Smirnoff’s Flavor Fair
A rainy forecast didn’t stop revelers from showing up in droves to New York’s Flushing…
How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.
Be it the state of the economy or the fact that too fancy a splash…
Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships
The music festival market has seen explosive growth over the last 10 years, and all…
The Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes…
From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences
From its roots as a critical television advertising commitment exercise to, now, a showcase of…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.