The Power of Experiential—10 Brand Executives Weigh in
In a few short weeks, we’ll be announcing the full program for the Experiential Marketing…
How to Measure Event and Experiential ROI in 2020
Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…
Bacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show
The Bacardí Rum Room event series made a pit stop at the Faena Forum on…
Five More Tips on Engaging Millennials from the Millennial Impact Report
The study takes into account 10 years-worth of data by the foundation and research partner…
McDonald’s Beat of My City Initiative Blends Music with Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its…
B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event…
Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen…
Stories of the Year, No. 2: All Hail the ‘Game of Thrones’ Activations
To say that “Game of Thrones” was a topic that dominated the cultural conversation in…
Meet This Year’s Participants: Women in Events 2019
In our 2019 report, participants get real about career paths, leadership and the skills necessary to succeed in the industry.