How Hennessy Raised a Glass to the Lunar New Year and Resonant Multicultural Marketing
It’s hard to replicate the multisensory environment of a nightlife event through a screen, but…
Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash
What do Angelenos love more than just about anything? Their cars. And in these times…
Président Cheese Kicks Off a Sampling Tour With a Mini Pub for Super Bowl LV
When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl…
Team Liquid and Alienware Celebrate Partnership Renewal With Pair of Virtual Events
Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their…
Super Bowl: Frank’s RedHot Challenges Fans to Tweet for ‘The Big Pour’
Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s…
Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement
Social media has evolved from an amplifier to a digital event platform for many experiential…
Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’
To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,”…
P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond
As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES…
Women in Events 2020
Our annual feature shines a spotlight on 10 leading female event marketers navigating the ups and downs of a pandemic... like a boss.