The Do’s and Don’ts of Using Augmented Reality in Events
Three brands offer tips on how to leverage AR for live experiences As augmented reality…
Experience Design in 2019: Personalized Décor Adds a Touch of Elegance
There are many exciting ways to use 2019 trends to make your events look polished…
Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids…
Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game
News of non-endemic brands entering the esports space is no longer surprising. From Nike to…
HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW
Having landed safely at SXSW in Austin, EM is ready to cruise the creative brand…
Brands Mark International Women’s Day with Art, Workshops and Wellness
Each year on March 8, people around the world recognize International Women’s Day, a celebration…
How Marketers Responded to the Doomed Fyre Festival—and its Documentaries
If there’s one word that defines the power of influencer marketing, it’s authenticity. But in…
Visa Talks Empowering Female Entrepreneurs with ‘She’s Next’ Event Program
Visa kicked off a year-long, global experiential program in January that supports female entrepreneurs as…