Oscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is…
EMS 2023: Three Days of Growth, Connection and Learning in Las Vegas
More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas…
Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience
The gaming space is vast with a variety of players and lifestyles associated with it.…
Winners Announced: The 2023 Ex Awards
The editors of Event Marketer announce the winners of the 2023 Ex Awards, the world’s…
Monthly Pulse Survey Results: Sustainability in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April…
Diners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’
The stakes are high for entertainment brands bold enough to build on iconic IP, particularly…
The Best of SXSW and What’s Next in Experiential
Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023…
Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance.…
Meet the Participants: The 2023 B-to-B Dream Team
Our eighth annual B-to-B Dream Team Special Report profiles 10 exceptional marketers powering the event industry’s metamorphosis with an eye toward sustainability, representation—and balance.