Trend Report: Four Takeaways on Festivals and Fan Experiences
It’s hard to believe it, but festival season will be here before you know it.…
How to Illustrate the Impact of Events to your Boss
One of the most challenging parts of producing events can be proving their ROI…
How Brands Served up Live-action Games, Lounges and Charitable Panels at Sundance
It’s not easy to attract the biggest names in the film industry to Park City,…
Jeep Treats X Games Attendees to a Mountainside 4D Film Experience
As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the…
The Power of Experiential—10 Brand Executives Weigh in
In a few short weeks, we’ll be announcing the full program for the Experiential Marketing…
How to Think Like a Non-endemic Exhibitor: American Express at CES
Activating as a non-endemic brand at a trade show like CES brings with it the…
Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans
The allure of the pop-up has permeated a new industry: the music biz. Artists from…
Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR
The boldest brand experiences from the world’s biggest tech show Every January, top business professionals…
Meet This Year’s Participants: Women in Events 2019
In our 2019 report, participants get real about career paths, leadership and the skills necessary to succeed in the industry.