Event Peeps Podcast: Passion Projects—I Built a Nonprofit
In this episode of Event Peeps, we explore the passion projects event marketers are working…
1.3 Billion Impressions: How BravoCon Returned with a Bang
There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite…
Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique
The horror genre is typically depicted as gory and gruesome, but to tease the 11th…
10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour
Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its…
Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con
Prime Video pulled out all the stops to boost awareness of its futuristic original series…
Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains…
Embracing Experiential Commerce: Five Brands to Watch
The pandemic changed the way brands think about and do business with consumers, and it…
Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse
From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as…
San Diego Comic-Con Returns IRL: Take our Firsthand Tour of 12 Brand Activations
Attendance at the convention center was down, but the brands activating just outside of it drew throngs of fans with everything from Dragon Brew to "walkers" to a vampire club.