Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in…
Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to…
SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation
Podcasting is hotter than ever and on track to continue growing with audiences. In December,…
Physical Recreations, Digital Engagements Power USAA’s Army-Navy Game Activation
As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each…
Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences
With more than 100,000 active communities and 13 billion posts and comments, Reddit is a…
Anti-romance Swag Swaps and Digital Love Notes: Add These Ideas to Your Valentine’s Day Activation
If you’re activating around Valentine’s Day this year, there’s still time to steal a few…
Fiery Flavors and Upcycled Fare: Inside 2023’s Top Culinary Trends
Culinary forecasts from the National Restaurant Association and McCormick are fresh out of the oven…
Six Brands Share Event Budget Tips for 2023
Event marketers today are grappling with the rising cost of event services, extensive shipping delays…
Women in Events: Meet the 2022 Participants
Our annual report tackles what it takes to lead, and succeed, in event marketing, from sharpening post-pandemic skillsets to climbing the broader corporate ladder to hopes for the next generation.