Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse
A social-first marketing philosophy is easy to envision but a lot harder to execute. But…
How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight
Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch…
MyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are,…
How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable…
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get…
The Power of First-Party Data in Experiential Commerce Strategy
Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking…
From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events
Around this time last year, the world was opening up, Covid restrictions were loosening and…
10 Event Sustainability Ideas to Implement Right Now
We tend to think of event sustainability in terms of large, sweeping efforts that require…
Experiential in Color 2022
In our second annual Experiential in Color program, we talk with 16 rising event marketing stars about industry trends, inclusive campaigns and what it really means to belong in events.