Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.

To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”

From a “beast feast” to shave stations to whiskey tasting to paragliding, off-roading, deep-sea fishing and yoga, what wasn’t happening at this year’s Toyota Hotel Tacoma on the Oregon coastline? Inside this year’s event for adventure influencers.