Experiential Marketing Trend of the Week: The Keepsake Long Game
Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is…
Live Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet
When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits…
Hulu’s Get Real House: What Goes into Developing a Live Event for TV, TikTok and Talent
When Hulu debuted its Get Real House last year, it was like “lighting in a…
From Newsstands to Glam Suites, SheaMoisture Shifts into Experiential for F1 Miami Weekend
Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being…
The Brief: Cave Raves and Bowl Heads
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts…
EMS 2026: Everything You Missed on Day Two
Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences,…
Event Marketing Measurement Association Launches with New Name, Expanded Mission, and First-Ever Certification Course
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is…
EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.