Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events…
Brands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025…
The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services
This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency…
Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity
For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish…
Announcing the 2025 Ex Awards Finalists
The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most…
Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders…
Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025
Health care conferences can often come off as sterile. Due to the serious nature of…
SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up
A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.