How Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’
Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering…
Q&A Part Two: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports
Understanding the esports industry is one thing. Activating within it is another. Whether your brand…
Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry
The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the…
adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018
Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully…
The Event Marketer’s Guide to Engaging Superfans
The superfan demographic is a force to be reckoned with, but to tap into its…
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on…
Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’
Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout…
Trend of the Month: Passive Intelligence
For the sake of personalization, technology is stepping out of the spotlight…