Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community
Product launches are going virtual in these pandemic times. So, when it came time for…
Seven Vending Machine Experiences That Dispensed Brand Engagement
Brand strategies from Lululemon to National Geographic Vending machines are nothing new in the experiential…
Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy
Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is…
Resy Engages Foodies with a 10-course Drive-thru Tasting Experience
One of the silver linings of COVID-19 is that brands have found fresh ways to…
How Scottish Craft Beer Brand Innis & Gunn Activated Small-scale Photo Ops in Canada
The beer category is recession-proof, and if the last eight months have proven anything, it’s…
How Nutanix Activated a Virtual Environment in the Absence of Industry Shows
In the absence of industry shows and events, companies like cloud computing software brand Nutanix…
How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series
If you’re one of the countless people missing the concert scene, let Visible’s latest experiential…
Halloween Experiential: Nine Brands That Delivered Tricks and Treats
Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and…
The 2020 Brand X Challenge
The industry's biggest comeback program returns—and quadruples in size—with 630 teams, Sephora and a bold idea for students to design against. Meet the winning teams.