Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108
To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a…
Beat the Devil: How to Budget Your Trade Show
Three things are easy to overlook after the chaos of designing and delivering your trade…
Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,”…
Groundbreaking Research: Historic Data Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality in event marketing…
HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits
Traveling to a music festival is fun, but the quest to find nearby lodging? Not…
Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies
Intel is a technology brand best known for powering the PC. But a key company…
Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty
Citi is no stranger to the world of event marketing. The financial services brand produces…
Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
As much of the culinary world continues to hype complex meals featuring exotic ingredients and…