The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks…
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest…
Experiential Trend of the Week: Relaxed Connection
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are…
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
Popping up a larger-than-life Sonic cup in the middle of a skate park at X…
What’s Your Event Vibe? Inside a Low-key Fujifilm Launch
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night…
Quest Shares Pro Tips on Leveraging a Host City as an Event Theme
When it comes to choosing a host city, some event marketers are taking a cue…
Experiential Trend of the Week: Experiential Pit Stops
Summer means road trips are taking place all around the country, and usually, vacationers are…
B-to-B Dream Team 2025: Meet Jimmy Knowles
When Jimmy Knowles landed his first job, it was like a scene plucked straight out…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.