Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until…
Six Ideas from a Pet-centric Event to Spice up Your Conference Expos
The show floor at VMX is alive with the sounds of cats purring, puppies barking…
B-to-B Dream Team 2025: Meet Michelle Martin
Michelle Martin has been working in the medical device industry for almost 20 years, and…
Q&A: Best Practices for Creating Food Allergy-inclusive Events
Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a…
Three Things We Loved About American Eagle’s Denim Deli in Nashville
The food and fashion worlds continue to collide, and American Eagle on March 21 and…
The Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island…
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times…
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events…
Meet the Participants: Women in Events 2024
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research on the state of work, 10 years in the making.