Live from EventTech 2018: What You Missed on Day One
Hundreds of marketers from across the country touched down in Sin City Monday morning to…
Beat the Devil: How to Budget Your Trade Show
Three things are easy to overlook after the chaos of designing and delivering your trade…
Seriously, What is an Experiential Activation? Inside Chicago’s e.a.t. Spots
What is an experiential activation? The phrase is reminiscent of science fiction, like the last…
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on…
Prudential’s ‘Life Stages’-Themed Escape Room Immerses Consumers in Financial Wellness
It’s not always easy to engage consumers in financial services, but Prudential helped spark conversations…
Shoppable Pop-up Roundup: Behr, Cheetos and Timberland Offer More than Merch
Pop-ups offer marketers a platform to take a brand out of its usual context and…
Four Steal-Worthy Engagements from Square’s Partner Summit
Tech conferences are a dime a dozen, but the leaders of the pack are leveraging…
Trend of the Month: Data Confluence
New opportunities and challenges emerge around capturing and using attendee data…