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NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges
The 20th anniversary of New York Comic Con embodied everything the convention is renowned for, from the marketplace to the masquerade. In our jaunt through the Javits Center, we spotted trends in collectibles and content, and exhibit tactics worth stealing. Read our recap of the best on- and off-site experiential moments.
Featured
Partner Studio
Experience Intelligence: 3 Insights on Measuring Business Impact
A new methodology is helping brands like IBM design for what matters most. When an industry standard doesn’t exist, create one. It’s the mentality of a growing number of top experiential brands and agency partners who are embracing portfolio-wide measurement strategies to better track the often-long-range ROI of live events. “It’s a fundamental gap for […]
Trend of the Week
Experiential Marketing Trend of the Week: Cash Cabs
Remember “Cash Cab?” It’s the game show where unsuspecting passengers climb into a taxi and find themselves playing for cash on the way to their destination. Brands are putting their own spin on the concept, deploying custom fleets of interactive rides that promote products while offering consumers free transportation and the opportunity to win prizes. […]
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Performance
5 Tips for Building a Measurement Program From Scratch
When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of event technology. After years working in high-tech with companies including Seagate and Lenovo, Glenwright had seen event measurement evolve from simple badge […]
Trade Shows
Bloom Takes Us Inside its Flavor Innovation ‘Universe’ at NACS 2026
From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at NACS 2026. “Everything we do at Bloom is building a world, whether online, in person, at trade shows,” says Erica Tam, senior vice president of brand at Bloom […]
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Festivals & Fan Cons4 Experiential Trends Spotted at the 10th Annual ComplexCon
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Festivals & Fan Cons
NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges
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SponsorshipsThe Brief: Food Vaults and Sleep Exchanges
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Trend of the WeekExperiential Marketing Trend of the Week: Let’s Be Honest
Videos
Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
In this episode, Sylvia Lopez-Navarro of Kia discusses how brands are building real emotional connections with audiences, and what that actually looks like in practice.
Podcasts
Rewriting the Trade Show Playbook, with Robyn Davis, Author of ‘Exhibit Smarter’
When Robyn Davis “fell into” events, she started taking note of what worked and what didn’t in trade show environments and booth interactions. Her aerospace engineering background and problem-solving mindset helped her develop frameworks for exhibitor success, ultimately leading Davis to become a trade show trainer, consultant and speaker through her company, Exhibitors WINH. Now, […]