Cause Marketing: When Kids Were Fined for Lemonade Stands, Country Time Stirred Up a Hyper-Local Campaign
Country Time Lemonade noticed a pain point among its consumers over the summer: Kids across…
Beat the Devil: How to Budget Your Trade Show
Three things are easy to overlook after the chaos of designing and delivering your trade…
Sports Sponsorship Roundup: 10 Slam-Dunk Strategies
Sports fans comprise one of the most passionate and powerful demographics in the world. It’s…
Groundbreaking Research: Historic Data Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality in event marketing…
The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences
Intel technologies touch a variety of industries, but to showcase how its innovations can transform…
Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108
To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a…
Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,”…
Trend of the Month: Data Confluence
New opportunities and challenges emerge around capturing and using attendee data…