How Drive-thru Experiential Marketing Became the Darling of 2020
The drive-thru trend that rolled out across the nation this year provided a lifeline for…
Cappuccino, Murderous Twists and Tips from HBO Max’s Virtual ‘Coffee-ology’ Experience
As event marketers prepare for a new year of virtual events, they’re searching for equally…
Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour
In the absence of trade shows and expos, some b-to-b brands might have pivoted their…
Fab 50 2020: Recognizing the Industry’s Top Exhibit Builders
We spotlight the industry’s top 50 builders in our annual guide Want to build an…
Full Coverage: The 2020 Experience Design & Technology Awards
Once upon a time, event technology was viewed as a “nice to have” or “if…
Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020
The date is Jan. 29, 2020. Details about a yet-to-be named novel coronavirus and its…
2021 Perspectives: Intel Talks CES, Activating Locally and Sparking Joy
CES will kick off next month for the first time without a physical show floor,…
How The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards
The Home Depot and ESPN have a message for the world: COVID-19 doesn’t mean traditions…
Women in Events 2020
Our annual feature shines a spotlight on 10 leading female event marketers navigating the ups and downs of a pandemic... like a boss.