Latest News: How the COVID-19 Pandemic is Impacting Events
Here we bring you the latest updates on how the global event community is responding…
Key Findings: Attendee Survey on Returning to Live Events
Five new segments emerge from an an analysis of respondents’ assessment of risk and mitigation…
Roundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating…
Six Socially Distant Stunt Strategies for the COVID-19 Era
Large gatherings are out, but experiential is still in. Just because you can’t host big…
The 2020 Brand X Challenge: Shaping the Next Generation of Event Marketers
In an effort to raise awareness for the experiential industry as a potential career path…
Seven Mobile Tour Ideas to Consider in the Age of Social Distancing
In the age of social distancing, engaging consumers from the safety of a vehicle, in…
Three Experts Weigh in on Designing Events for Social Distancing
Among the countless aspects of events that marketers have had to rethink in the wake…
Five Insights on Producing Outdoor Experiences Amid COVID-19
Experts across the board have pointed to the lower risk of virus transmission in outdoor…
The 2020 Brand X Challenge
The industry's biggest comeback program returns—and quadruples in size—with 630 teams, Sephora and a bold idea for students to design against. Meet the winning teams.