Latest News: How the COVID-19 Pandemic is Impacting Events
Here we bring you the latest updates on how the global event community is responding…
How the Chocolate Brand Supported an Actual Russell-Stover Wedding
Talk about brand alignment. When Russell Stover came upon an actual wedding between the Russell and…
How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners
Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them…
Failure to Launch: Everything We Learned From Hosting Two Unsuccessful Virtual Events
If you’ve been in the event business long enough, you’ve probably got a couple of…
Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe
Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now…
Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco
Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard…
Six Tips and Ideas for Creating an Impactful Main Stage Experience
The general stage experience is a moment in a show that sets the tone for…
How Amex Delivered 40 Virtual Consumer Experiences in Six Months
When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the…
The 2020 Brand X Challenge
The industry's biggest comeback program returns—and quadruples in size—with 630 teams, Sephora and a bold idea for students to design against. Meet the winning teams.