Quest Shares Pro Tips on Leveraging a Host City as an Event Theme
When it comes to choosing a host city, some event marketers are taking a cue…
When it comes to choosing a host city, some event marketers are taking a cue…
Summer means road trips are taking place all around the country, and usually, vacationers are…
When Jimmy Knowles landed his first job, it was like a scene plucked straight out…
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval…
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
At a time when clients have growing appetites for longer-term experiential investments, multievent programs and…
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge…
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is…
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.
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