Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing…
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing…
Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if…
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to…
Behind every powerhouse brand experience is an event marketing agency whose people live for “live.”…
The budgets are tight. The timelines are all over the place. The faces on many…
The BÉIS Hotel pop-up offered travel-themed photo ops, engagements and product showcases, touching down for…
Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in…
INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic.…
"Barbie" took the world by storm even before its July 21 debut, with a slew of brand collaborations and a global premiere event circuit.
The energy was sky-high and the dance moves were strong at the 21st annual Experiential Marketing Summit, held in Las Vegas, May 9-11. More than 1,000 industry insiders gathered for a three-day dialogue on the state of experiential and fostering professional and personal growth.
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