Amazon Prime Video Activates a ‘Museum of Modern’ Love Pop-up for its New Series
To drum up buzz for its upcoming anthology series “Modern Love,” premiering Oct. 18, Amazon…
Strat Chats 2020: Featuring Oracle, Atlassian, Sprint and Ford
As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...
‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style
In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story:…
Q&A: adidas on Evolving its ‘Beyond the Streets’ Sponsorship Program
When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on…
Origins’ Fitness Challenge Aims to Donate 72,000 Trees in 72 Hours
Since its inception in 1990, natural skincare brand Origins has made protecting the planet a…
adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets
When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in…
Associated Bank Builds a Permanent Branch Activation for Packers Fans
The Green Bay Packers and Wisconsin-based Associated Bank go way back—a century, in fact. Serving…
New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks
New York Fashion Week has a long and storied history that dates back to World…
Betting on the Farm: The Best of Bonnaroo 2019
We return to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and the event's notoriously "happy campers."