Hilton on the Green: How Golf Fans Watched the Pros Tee Off from the Comfort of a Pop-up Hotel Room
What better way for a brand to showcase its luxury hospitality services than to tap…
Q&A: Walmart Canada on Launching an Incubator to Stay Ahead of the Retail Curve
For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth…
Walmart Canada Launches an Incubator and Unboxes Collaborative Engagements at Collision
It came as a surprise to many when Walmart Canada made an appearance at the…
How Automotive Experiences are Catering to Shifting Consumer Trends
Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to…
Five Tips for Using Social Media to Build a First-party Database
Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate…
Live From Cannes Lions: Inside Five Engagement-rich Brand Activations
Our picks for the most engaging brand activations during the in-person return of the Cannes…
Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration
The long-running Honda Civic Tour is known for bringing fans closer to some of the…
Take Our Video Tour of Brand Activations at Comic-Con 2022
When Comic-Con announced its grand return to in-person this year, EM wasted no time booking…
Cannes Lions Roars Back to Life: Inside Five Engagement-rich Brand Activations
Celebration of creativity is the focus at Cannes, but this year that vibe was reflected—to a heightened degree—in the event’s experiential strategies.