Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge…
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is…
Whenever a market force swings in, trade show and event builders are often the first…
At a time when clients have growing appetites for longer-term experiential investments, multievent programs and…
“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot…
This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day…
Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one…
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.
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