Women in Events: Inspiration and Advice From our Second Annual Agency Roundtable
Ask anyone who has been in this business for a few years and they will…
Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency
Experiential marketing is an industry that has always skewed female. It’s not unusual to find…
Gallery: Over 1,000 Women Gather Across 12 Markets for Women in Events Week
From the East Coast to the West Coast to the Midwest, Northwest and Southeast, the…
Live from CES 2019: Brands Bring Color, Connectivity and Causes to the Show Floor
With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues…
Krazy Glue Enlists The World’s Strongest Man for its Latest Product-Testing Stunt
Brands often market themselves with lofty claims, but those that put their money where their…
Q&A: Nat Geo’s CMO Offers Five Insights on Creating ‘Disruptive’ Experiences That Drive Tune-in
TV show-themed activations abound these days, making it more important than ever for brands to…
Inclusive RFPs: An Inside Look at Facebook’s Supplier Diversity Directive
Diversity and inclusion have become top priorities for brands seeking to be relevant and successful…
How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences
From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the…