Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing…
Q&A: San Francisco Travel Association Discusses Event Safety and Business
Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if…
Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to…
The 2023 IT List: Recognizing the Top 100 Event Agencies
Behind every powerhouse brand experience is an event marketing agency whose people live for “live.”…
The 2023 Fab 50: Recognizing the Event Industry’s Top Builders
The budgets are tight. The timelines are all over the place. The faces on many…
Consumers and Influencers Check in to The BÉIS Hotel in L.A., Vancouver and Dallas
The BÉIS Hotel pop-up offered travel-themed photo ops, engagements and product showcases, touching down for…
How Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.
Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in…
Photo Tour: 10 Steal-worthy Tactics from the INBOUND 2023 Conference
INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic.…
Think Pink: Warner Bros. Nets the Brand Win of the Summer with a ‘Barbie’ Campaign as Inclusive as the Blockbuster Film
"Barbie" took the world by storm even before its July 21 debut, with a slew of brand collaborations and a global premiere event circuit.