Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
The Brief: Furby Clubs and Drip Lounges
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge…
FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is…
The 2025 Fab 50: Recognizing the Event Industry’s Top Builders
Whenever a market force swings in, trade show and event builders are often the first…
The 2025 It List: Recognizing the Top 100 Event Agencies
At a time when clients have growing appetites for longer-term experiential investments, multievent programs and…
At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience
“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot…
The Brief: Portal-Potties and Scrub Clubs
This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day…
Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions
Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.