Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’
It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on…
Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and…
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil…
Watch On Demand: Redefining Fandom for Today’s Brands
Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary…
Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate…
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage…
25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
“Law & Order: Special Victims Unit” has been on the air since 1999, but until…
Case Study: How Instacart Leveled Up Booth Engagement with Gamification
At Groceryshop, a trade show for grocery and consumer packaged goods that took place Oct.…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.