Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’
Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout…
Canon’s ‘Portals’ Pop-up Teaches Consumers How to Snap Better Social Media Pics
In this day and age, anyone with a smartphone is deemed a photographer, but to…
Call for Nominations: The 2019 B-to-B Dream Team
It’s that time of year, folks—Dream Team time. Event Marketer is now accepting nominations for…
Lines of Engagement: How to Lessen the Pain of Attendee Wait Times
How to make the most of attendee downtime by engaging a captive audience No one…
Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit
With its steal-worthy product drops out of a box truck built into the exhibit, bright…
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on…
A Convention Meets an Instagram Museum at the Sephoria House of Beauty
Customers and clients of Sephora know the beauty retailer well for its bright environment, product…
Trend of the Month: Data Confluence
New opportunities and challenges emerge around capturing and using attendee data…