Five Things Agencies Wish They Could Change About the RFP Process
For the agency community, RFPs can be, well, painful. We asked a few industry veterans…
Three Strategies for Igniting a CBD-infused Experience
If you’re one of the many event marketers who keeps a close eye on pop…
New Research: Men and Women Navigate B-to-B Exhibitions Differently
Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your…
Food and Beverage Trend Watch: 2019 Culinary Themes
Most industry vets know that the first thing an attendee is likely to complain about…
Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play…
The New RFP: 17 Tips for Securing More Productive Agency Partnerships
Experiential marketing as a business is experiencing explosive growth. But with that growth comes added…
Three Event Marketing Lessons from Princess Cruises’ Tech-Driven Stage Experience
Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But…
Roundup: Brand Experiences at Super Bowl 53 in Atlanta
While some brands relied on their football fan activation mainstays, others this year for Super…