Monthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer’s all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in…
Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas
The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year…
Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans
Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember,…
Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the…
How Brands are Stirring up Experiences for Sober-curious Consumers
From Sober October to Dry January to the booming sober-curious movement, a fast-growing number of…
How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene
You might say that attendees of the 2023 College Football Playoff National Championship weekend in…
Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after…
Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court
Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC…
CES 2023: Take Our Tour of 18 Brand Experiences from Across the Show Floor
Brands activating booth experiences at CES 2023 leveraged everything from sustainable actions to zen spaces to robots to the metaverse to mark the trade show's full return.