Five Things Agencies Wish They Could Change About the RFP Process
For the agency community, RFPs can be, well, painful. We asked a few industry veterans…
For the agency community, RFPs can be, well, painful. We asked a few industry veterans…
If you’re one of the many event marketers who keeps a close eye on pop…
Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your…
Most industry vets know that the first thing an attendee is likely to complain about…
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play…
Experiential marketing as a business is experiencing explosive growth. But with that growth comes added…
Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But…
While some brands relied on their football fan activation mainstays, others this year for Super…
The Macallan is known for immersing influencers in the old-world craft of producing single-malt Scotch whisky. With The Macallan Manor, the brand created a journey through four worlds, complete with storytelling and multisensory elements. Agency: Adam Aleksander Presents.
The Experience, powered by San Diego event agency Grandesign in partnership with the San Diego Padres, served as a three-acre experiential playground just outside Petco Park where attendees could participate in free brand activations.
Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.