The Macallan is known for immersing influencers in the old-world craft of producing single-malt Scotch whisky. With The Macallan Manor, the brand created a journey through four worlds, complete with storytelling and multisensory elements. Agency: Adam Aleksander Presents.

Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.

To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”