Quest Shares Pro Tips on Leveraging a Host City as an Event Theme
When it comes to choosing a host city, some event marketers are taking a cue…
Experiential Trend of the Week: Experiential Pit Stops
Summer means road trips are taking place all around the country, and usually, vacationers are…
B-to-B Dream Team 2025: Meet Jimmy Knowles
When Jimmy Knowles landed his first job, it was like a scene plucked straight out…
The Brief: Giant F1 Helmets and Goldfish Retrieval Services
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval…
Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
The 2025 It List: Recognizing the Top 100 Event Agencies
At a time when clients have growing appetites for longer-term experiential investments, multievent programs and…
The Brief: Furby Clubs and Drip Lounges
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge…
FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.