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Our Top 5 Experiential Trends from Dreamforce 2026
The park rangers are gone, and so is the canoe. Dreamforce 2026, Salesforce’s annual flagship user conference in San Francisco, still had the camp vibe, but felt more like a reunion before a space launch. On the ground at Dreampark, we discovered how AI innovation is inspiring an evolution in the storied event's theming.
Featured
Partner Studio
Experience Intelligence: 3 Insights on Measuring Business Impact
A new methodology is helping brands like IBM design for what matters most. When an industry standard doesn’t exist, create one. It’s the mentality of a growing number of top experiential brands and agency partners who are embracing portfolio-wide measurement strategies to better track the often-long-range ROI of live events. “It’s a fundamental gap for […]
Trend of the Week
Experiential Marketing Trend of the Week: Brand Gazettes
The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
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Performance
Survey Says: How One Event Turned AI-powered Feedback into Action
What if you could talk about your event experience with an AI agent on your cab ride to the airport? For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right […]
Trade Shows
Exhibit Design: 6 Experiential Ideas from Groceryshop 2026
Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24. The expanding “Meetup” program featured more than 30,000 co-matched business meetings. Three themes dominated the event: AI becoming the consumer’s first stop in their shopping journey; value being […]
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Festivals & Fan ConsThe Brief: Crypto Lakes and Coffee Revolutions
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Thought Leaders
Experience Intelligence: 3 Insights on Measuring Business Impact
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SponsorshipsHow 20-Plus Brands Aced Experiential at the US Open
Videos
Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026
In this episode, Sylvia Lopez-Navarro of Kia discusses how brands are building real emotional connections with audiences, and what that actually looks like in practice.
Podcasts
Rewriting the Trade Show Playbook, with Robyn Davis, Author of ‘Exhibit Smarter’
When Robyn Davis “fell into” events, she started taking note of what worked and what didn’t in trade show environments and booth interactions. Her aerospace engineering background and problem-solving mindset helped her develop frameworks for exhibitor success, ultimately leading Davis to become a trade show trainer, consultant and speaker through her company, Exhibitors WINH. Now, […]