Event Safety: How the Industry is Addressing Heightened Security Risks
Event safety protocols have always been a priority for event marketers. But in the past…
Fresh Takes on the Convention Scene: Four Events with Unique Approaches
Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally,…
College Marketing: Hyundai Drives a Sustainability Message at Three Campuses
Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it…
B-to-B Dream Team Archive: Four Years, Hundreds of Insights
Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway,…
Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive
Automakers know that to get consumers to fall in love with a vehicle, they need…
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of…
EM Executive Chat: Six Questions with Visible’s CMO
If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network,…
College Football: Inside McDonald’s Touchpoint-rich Magic City Classic Sponsorship
Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title…
Betting on the Farm: The Best of Bonnaroo 2019
We return to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and the event's notoriously "happy campers."