adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018
Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully…
The Event Marketer’s Guide to Engaging Superfans
The superfan demographic is a force to be reckoned with, but to tap into its…
Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’
Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout…
Canon’s ‘Portals’ Pop-up Teaches Consumers How to Snap Better Social Media Pics
In this day and age, anyone with a smartphone is deemed a photographer, but to…
Call for Nominations: The 2019 B-to-B Dream Team
It’s that time of year, folks—Dream Team time. Event Marketer is now accepting nominations for…
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on…
Lines of Engagement: How to Lessen the Pain of Attendee Wait Times
How to make the most of attendee downtime by engaging a captive audience No one…
Trend of the Month: Data Confluence
New opportunities and challenges emerge around capturing and using attendee data…