B-to-C Events – Event Marketer

B-to-C Events – Event Marketer

B-to-C Events

November 29, 2021

Five Ways to Land the Event Marketing Jobs of the Future

Embracing skills born from the pandemic is a path forward More than 18 months have passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by...

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November 8, 2021

How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up wave to connect with fans, sell merchandise and raise excitement for tours. And artist estates are following suit. In celebration of English singer-songwriter David Bowie’s 75th birthday on Jan. 8, 2022, the David Bowie Estate is hosting a free “Bowie...

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November 8, 2021

Common Ground: Stand Together Talks Immigration On National Pop-Up Tour

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. The interactive experience is in Dallas this month at the George W. Bush Presidential Center, timed with the former president’s book and portrait exhibit, “Out of Many, One: Portraits of America’s Immigrants” to support the ongoing...

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