B-to-C Events

B-to-C Events

B-to-C Events

June 21, 2021

Three Platforms Worth Exploring in the Booming Social Audio Space

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations...

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June 21, 2021

Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....

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