B-to-C Events

February 27, 2024

NBA All-Star 2024: Inside 13 Fan Activations

There was a whole lot of good clean fun to be found among fan activations at the 73rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center...

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February 26, 2024

Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences

With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy...

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February 22, 2024

Four Business Travel Trends and Forecasts Impacting Events in 2024

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are...

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