B-to-C Events

B-to-C Events

March 23, 2020

This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood

CBD dispensaries are opening up across the country as modern apothecaries offering an array of cannabidiol-based treatments and products for consumers. In a playful spin on the cannabis and CBD space, Real California Milk activated a CBD—that is, California Based Dairy—Dispensary in Venice, CA. The pop-up, which opened for one day on Feb. 22, served...

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March 23, 2020

Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents

Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong,...

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March 23, 2020

Best Practices for Communicating Event Cancellations

Six insights on announcing event cancellations the right way   The ability to freely move about the world as we knew it has drastically changed. Now, not only large-scale consumer events like SXSW, E3 and Coachella have cancelled or postponed programming, but major league sports have delayed the remainder or start of seasons, world-renowned universities...

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