B-to-C Events
Behr Coates its ‘Color of the Year’ Pop-up with Shoppable Showrooms, Photo Ops
Paint is flat by nature, but Behr has given it dimension by launching its second annual Color of the Year with an experiential program. The brand invited consumers to experience the 2019 Color of the Year, “Blueprint,” at its Color Shop pop-up, Aug. 22-26, in the SoHo neighborhood of Manhattan. Hosted in partnership with The...
State of the Art: Five Brands Leveraging Digital Art Experiences to Engage Fans
The world of art, like everything else, has gone high-tech. From digital art walls and virtual reality paintbrushes to 360-degree overhead domes and live painting software, there is a wide spectrum of ways to connect with your inner Van Gogh.
35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman
Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing. In this extended version of our chat with him for this special report, Silverman discusses the future of experiential marketing, ROI and what inspires him about...
Augmented Reality: The Do’s and Don’ts of Using AR in Events
As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share of hurdles, especially when it comes to implementing it at events. To...