B-to-C Events

B-to-C Events

October 19, 2020

Five Tips for Developing a Robust On-site Health Security Plan

When the industry bounces back (and it will), having a solid on-site health security strategy will be paramount. And we’re not just talking about placing some extra hand sanitizer stations around the event footprint and calling it a day. Whether it’s a live experience for two or 2,000, robust policies and procedures will need to...

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October 19, 2020

Four Issues to Consider When Negotiating Event Contracts Amid COVID-19

As part of the unraveling of event programming this year, and beyond, marketers have had to dig into their contracts to determine what they’re on the hook for, what they’re not, and how to move forward. And when events do ramp back up the legal landscape will be a trickier one to navigate. We tapped...

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October 12, 2020

How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers

The pandemic has required event marketers to not only master the virtual event realm, but to keep up with the emerging technologies that fuel compelling virtual experiences. For HBO, that challenge has also served as an opportunity to connect with consumers in fresh and meaningful ways while largescale in-person events are on hold. The network...

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October 12, 2020

How Brands are Leveraging Election Season to Connect with Consumers

This industry never shies away from a unique marketing opportunity, and with election season underway, some brands are leveraging this period to connect with consumers around a pivotal moment in history. From lively discussions to education to art, brands are delivering experiences that place voters front and center, and their brands top of mind. So,...

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October 5, 2020

How the Chocolate Brand Supported an Actual Russell-Stover Wedding

Talk about brand alignment. When Russell Stover came upon an actual wedding between the Russell and Stover families taking place in Barnstead, NH, it was too good an opportunity to pass up. The confectionery brand, known for its boxes of chocolate gifted during holidays and special occasions, decided to capitalize on the union by working with...

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