B-to-C Events

B-to-C Events

September 14, 2020

Event Technologists Weigh in on the State of Event Tech and Their Future Roles

Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have...

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September 14, 2020

Seven Mobile Tour Ideas to Consider in the Age of Social Distancing

In the age of social distancing, engaging consumers from the safety of a vehicle, in one form or another, is one of the ways event marketers are getting experiential programming back on track. While some have relied on drive-in experiences that keep attendees inside their own cars, others have turned to nimble mobile tour vehicles...

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September 14, 2020

How Amex Delivered 40 Virtual Consumer Experiences in Six Months

When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...

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September 7, 2020

Six Socially Distant Stunt Strategies for the COVID-19 Era

Large gatherings are out, but experiential is still in. Just because you can’t host big events doesn’t mean you can’t find clever ways to reach consumers. One way to make it happen? Capitalize on stunts. They’re impactful, shareable and, ultimately, good clean fun. And here’s the really good news: there’s a wide world of socially...

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September 7, 2020

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers look down the pike at what in-person events will look like in 2021, they’re preparing to budget for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is...

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