B-to-C Events
NÜTRL Vodka Seltzer’s Mock Graduation Helps Consumers ‘Upgrade’ to the Next Stage of Adulthood
There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. On the heels of its U.S. launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with...
Grand Ex 2022: Riot Games Unlocks the Best Campaign of the Year with ‘RiotX Arcane’
Riot Games' League of Legends is thought to be the world’s largest esports property with at least a dozen leagues that compete for a spot in the World Championship each year.
Buick Engages Female Car Buyers with Inspiring Content and Support for Athletes
For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. But for its 2022 program, Buick wanted to capitalize on its strong female buyer base (women are responsible for more than 55 percent of Buick...
Experiential in Color 2022: Sharing Diverse Perspectives
In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means to belong in events.