B-to-C Events

B-to-C Events

November 30, 2022

Five Brands Share Event Budget Tips for 2023

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. While the confluence of these circumstances might signify a perfect storm for another line of business, experiential marketing is a hardy—and nimble—industry prepared to adapt to the state of the economy without compromising the quality of the...

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November 28, 2022

10 Tips and Takeaways from the Brands at EMS 2022

Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and...

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