B-to-C Events
Women in Events Week 2019: One week. 20 cities. Unlimited connections.
Ladies, mark your calendars for Women in Events Week, Oct. 21-24—a series of events designed to connect, inspire and acknowledge women in event marketing. One week. 20 cities. Unlimited connections. Register today: womenineventsweek.com.
We Geeked Out Over These Comic-Con Fan Activations
Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...
Betting on the Farm: Brand Activations from the Bonnaroo Music & Arts Festival
We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.
Five Insights from General Mills on Creating Experiences for Gaming Audiences
Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...