B-to-C Events
A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign
Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...
Roundup: Steal-Worthy Experiential Marketing Ideas for the New Year
A New Year in an experiential world dampened by COVID is a quieter landscape. But, it need not be any less bold. While big-budget, high-traffic events are off—for now—mobile, multi-channel experiences are in. And in the midst of the first few phases of vaccine distribution, brands have been cleverly stretching their wings with campaigns that...
Cadillac’s Global Director of Product Marketing on the Challenges of Virtual
The tech extravaganza that typically descends upon Las Vegas this month, CES, went virtual—and brands have had to adapt. Take Cadillac, which showcased the customizable user interface of its first all-electric SUV, LYRIQ, an interactive display that gives drivers key details about the vehicle and a personalized experience, to attendees in a virtual setting. The 33-inch...
Design Ideas for Outdoor Micro Event Venues
Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry,...