B-to-C Events
Register Now: Webinar on Mastering Event Contracts in the Post-COVID Era
We bet you know more about force majeure than you ever thought you would. And it’s just one of many contract details event marketers have had to navigate, negotiate and master over the past two months.
Implementing A Term Paper Writer
Before you get started on the practice of composing your first term paper, it’s wise to be certain that you have hired a term paper writer. They will have the ability to help you compose the most effective paper. The writer will prepare a list of jobs to perform so as to prepare the paper...
Inside Three Digital Guinness World Record Campaigns
As brands grapple to find clever virtual engagement strategies in the absence of live events, stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...
How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program
The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted...