B-to-C Events

B-to-C Events

December 7, 2018

Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry

The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...

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December 6, 2018

adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon

Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed the game at this year’s ComplexCon, held Nov. 3-4 in Long Beach, CA. Armed with an augmented reality shopping experience featuring an autonomous checkout process, the brand aimed...

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