B-to-C Events

B-to-C Events – Event Marketer

B-to-C Events

April 21, 2021

At The Resy Drive-Thru Miami, Foodies Experience the Perks of Being an Amex Cardmember

Building on the success of its 10-course drive-thru dining activation in Los Angeles, hospitality technology platform Resy, in partnership with American Express Gold Card, recently debuted the second iteration of the culinary program in Miami—this time with an eye toward highlighting the value the Gold Card provides to avid foodies. Focusing less on the novelty...

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April 8, 2021

Experiential in Color: The Event Industry’s Next Generation of Diverse Leaders

Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing people of color in this industry and beyond, we developed Experiential in Color, a program designed to share the perspectives of diverse, brand-side rising stars. The goal is to help generate a stronger pipeline for event marketing roles for people...

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