B-to-C Events
Gov Ball 2026 Experiential: 11 Ideas We Loved, From Swish Booths to Roller Rings
A sold-out crowd of 150,000 music fans swarmed the grounds at NYC’s Flushing Meadows Corona Park from June 5-7 for the annual Governors Ball Music Festival, where performances by 60-plus artists, including headliners like Lorde and A$AP Rocky, captivated crowds across three stages. Add in cuisine from local hot spots and select Queens Night Market...
The 2026 It List: Recognizing the Top 100 Event Agencies
The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected.
The 2026 Fab 50: Recognizing the Event Industry’s Top Builders
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and a monster truck in its booth at RSAC, strolling onto the show floor with more than 100 preset meetings. Because with the right...
Key Takeaways From the mdg Event Industry Trend Report
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”