B-to-C Events
Audio-centric Activations: Five Strategies Worth a Listen
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands...
From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events
Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and everything in between. For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians....
10 Event Sustainability Ideas to Implement Right Now
We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. But there are smaller eco-friendly tweaks to be made that have the potential to add up to big change—all while upholding, or even enhancing, the experience. And the growing...
The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’
The world, and the event industry, entered a new reality last year when the U.N. climate panel announced that global warming is growing dangerously close to climbing out of control.