Agency Life

May 21, 2024

Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris

National hospitality houses at the Olympic Games were once landing points for athletes, support staff and families. But over the years, they’ve evolved into ecosystems for partnerships and engagement. At the Paris 2024 Olympic Games this summer, national houses are expected to make a grand post-pandemic return—among them, Canada Olympic House, which is being produced...

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May 20, 2024

AI Amendments are Coming to Your Supplier Agreements: How to Prepare

When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the...

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April 30, 2024

April: Event Industry People, Deals, and Moves

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit...

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March 27, 2024

Agency HR Update: Hiring and Retention Trends

In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event...

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