Experiential Marketing Trend of the Week: Potty Parties
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of…
Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation
In a partnership launched this year with Formula 1, the Lego Group has gone full…
How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art Forms
Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to…
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas…
Experiential Trend of the Week: AI Agents in Events
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization…
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’
There are many ways to describe the Hendrick’s Gin brand, but “boring” isn’t one of…
CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Fans of video game Lords of the Fallen are hard core, and CI Games knows…
B-to-B Dream Team 2025: Meet Joost Bijsterveld
Delivering compelling, high-touch experiences within the highly regulated health care industry is a tall order,…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.