Media Events
Field Report: Product Demos That Delivered at NAB 2026
The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S. ...
Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026
The New York International Auto Show touched down at the Javits Center in New York City, April 3-12, reminding attendees arriving at the entrance to the 126-year-old show’s exhibit halls that it’s “Not just a show. A tradition.” Show organizers reported that attendance opening weekend was up more than 25 percent, year-over-year, its highest since...
Experiential Marketing Trend of the Week: Red-Carpet Activations
Once upon a time, red-carpet affairs were little more than glorified photo shoots. But a saturated entertainment landscape has turned the tides toward a decidedly more experiential era of premiere events, one in which many brands are inviting talent, media and fans to step through a proverbial portal, and directly into their IP. It’s hard...
The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City
After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move...