Media Events

When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event […]

The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S.  […]

Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]

The New York International Auto Show touched down at the Javits Center in New York City, April 3-12, reminding attendees arriving at the entrance to the 126-year-old show’s exhibit halls that it’s “Not just a show. A tradition.” Show organizers reported that attendance opening weekend was up more than 25 percent, year-over-year, its highest since […]

Once upon a time, red-carpet affairs were little more than glorified photo shoots. But a saturated entertainment landscape has turned the tides toward a decidedly more experiential era of premiere events, one in which many brands are inviting talent, media and fans to step through a proverbial portal, and directly into their IP. It’s hard […]