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November 25, 2024

25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in

“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with...

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