Sampling

Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its biggest fans, rather than influencers, with complimentary bars and gifts for their weddings and bachelorette parties. As part of its […]

This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.

Sometimes it’s what people can’t see that unlocks the greatest potential for engagement. The mystery of not knowing what lies beyond the veil—a sample, an interaction, a giveaway—inevitably prompts attendees to take action. And marketers are strategizing accordingly. In a nod to aperitivo culture, brands have been turning the concept behind Italy’s historic “buchette del […]

Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]

This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.