Trade Shows

February 23, 2024

Industry Perspectives: Can Touch This—Five Questions About Next-Gen Demos

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. In addition to experiential learning, attendees value learning from experts most. How does this translate to demos on...

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February 23, 2024

Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co.

You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. After 25 years with the company, including 17 in trade shows, he still has “the bug” and loves that fact that his job is always fresh and challenging, and the payout...

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February 21, 2024

Trending: Five Coffee Bar Strategies for Trade Show Exhibits

Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” From full-scale cafés to a single-pod machine, it’s also an opportunity for delicious, high-octane engagement. “Coffee is hot right...

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February 16, 2024

Ideas from Fashion Trade Shows: Five Exhibit Style Touches

When Informa Markets’ MAGIC apparel trade shows, Project and Sourcing at MAGIC, come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to...

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February 8, 2024

Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and...

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