Trade Shows

January 17, 2024

Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs

The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and...

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January 16, 2024

Q&A: 10 Minutes with Stacey Gromlich of Siemens

Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Her career began in journalism and eventually led to roles on both the agency and corporate sides of events. Today, she oversees more than 300 events annually for...

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January 16, 2024

CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor

Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.   Walmart The retail giant made...

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January 10, 2024

CES 2024 Coverage: Scenes, Stories and Showstopping Booths from Las Vegas

The annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed...

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