Trade Shows
Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy
Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...
A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person
Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the Omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...
Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco, could see themselves and celebrate their individuality at every turn of the event. And that was by design. The annual tech show for programmers who use the brand’s hub for code sharing, publishing and networking leaned on the concepts of...
Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon
After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...