Trade Shows

March 17, 2024

Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations. And when it comes...

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March 15, 2024

Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to...

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March 7, 2024

Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.  Dubbed...

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March 7, 2024

GE Appliances Lets its Brand Personalities Shine at KBIS 2024

The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression.  If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before...

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February 23, 2024

Industry Perspectives: Can Touch This—Five Questions About Next-Gen Demos

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. In addition to experiential learning, attendees value learning from experts most. How does this translate to demos on...

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