White Papers

Artificial Intelligence isn’t hiding what it is. The word “artificial” is right in the name, after all.

We all know the feeling… Another event comes to a close, along with a whole year’s worth of planning, and plenty of blood, sweat, and tears. But as you breathe a sigh of relief, the opportunity to share the countless ideas, experiences, and insights from the event is far from over. ​ This is where […]

This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience design as an engagement tool, and getting to the heart of why events are important.

Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes first, and tech is the enabler. This guide explores the modern tactics that influence experiences, independent of platforms, and identifies the trends impacting the industry, in […]

Speed. Cost. Performance. Evaluating Temporary Hard Structures vs. Fabric for Your Outdoor Events. Outdoor event design is undergoing a profound evolution as audiences expect intentional and elevated environments that deliver immersive and unique brand experiences on a new level. Download the just-released Event Ops: Beyond the Tent guide and dig into: Trends. The growing demand […]