White Papers

October 16, 2024

2025 Trend Guide: Outdoor Experiences

The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...

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December 4, 2023

Booth in a Box: Ultimate Live Events Branding Solutions

Booth in a Box: Sustainable Event Marketing Solutions for the Modern Brand Unlock the future of event marketing with Expand’s groundbreaking white paper. Dive into a comprehensive strategy that transforms how businesses create memorable, eco-friendly brand experiences across every type of event. What You’ll Discover: Revolutionary modular display systems that adapt to any event 100+...

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