White Papers Archives - Event Marketer

White Papers

June 6, 2022

A Step-by-Step Guide to Flexible, Hybrid Experiences

The pandemic kicked off a renaissance of choice for audiences, granting them the decision-making power to not only plan their workweeks, but also decide how they tune in to and attend events. Explore the decision-making processes, formats, technology toolkits and engagement strategies that event marketers should consider to attract and engage attendees in the new...

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April 1, 2021

How to Recalibrate Your Event and Trade Show Strategies in this New Era

A roadmap to increasing brand relevancy with your key audiences While the pandemic has required us to press “pause” on live events as we knew them, it hasn’t stopped the industry’s drive to find a way to carry on. From virtual events that get smarter and more effective with every execution, to innovative outdoor events...

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