Tours
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Cause MarketingHow Charlotte’s Web Turned a Regulatory Roadblock into a Cause-Led Mobile Tour
In July, California enacted bills that eliminated access to full spectrum hemp products, so Charlotte’s Web jumped into action to get its consumers the non-intoxicating therapeutic hemp products they’ve come to rely on. “We thought to ourselves, ‘Well, if we can’t sell it online or in retail, we’ll sell it across the border,’” says Mindy […]
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ToursAfter 125 Years, Jergens Taps Gen Z Trends and Aesthetics to Power a Brand Refresh
In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]
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The Brief RoundupThe Brief: Hydration Officers and Beauty Schools
This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.
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The Brief RoundupThe Brief: Cat Bodegas and Cinema Lavazza
This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.
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The Brief RoundupThe Brief: Pit Stains and Mobile Cheese
This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.