Tours
-
The Brief RoundupThe Brief: Pit Stains and Mobile Cheese
This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.
-
The Brief RoundupThe Brief: Retro Malls and Cheese Ball Challenges
This week’s hot takes on hot topics in experiential marketing cover the Million Cheese Ball Challenge, The House of Lexus and an ’80s-themed mall takeover.
-
The Brief RoundupThe Brief: Boot Rooms and Beer Windows
This week’s hot takes on hot topics in experiential marketing cover the Febreze Boot Room Tour, folding pubs and Peroni Portals.
-
Field Report3 Things We Loved from Laneige’s Wonder Lab Pop-up
The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]
-
Pop-Ups10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups
After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.