Technology

Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.

Successful event measurement practices are selective about what they track and measure.

Three days of panels, performances, comedy sketches—and an interactive journey through the evolution of communication When Grammarly merged three AI-forward productivity platforms and rebranded as Superhuman just before the holidays, the timing wasn’t quite right for a large-scale debut. But by the time March and SXSW 2026 rolled around, the company saw a clear opening […]

This week’s hot takes on hot topics in experiential marketing cover Lowe's Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.

As B2B audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind […]