Technology

Technology

May 19, 2020

Five Ways to Pivot a B-to-B Program in a Hurry

Financial software company Model N had big plans for its 16th annual Rainmaker conference in March, when the coronavirus hit. Like many brands, as travel bans and social distancing orders started pouring in, Model N made the decision to pivot to digital. About a week out from the Orlando-based event, the brand flipped the switch...

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May 18, 2020

Inside Three Digital Guinness World Record Campaigns

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...

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May 6, 2020

How Klarna Engaged Consumers Through a Virtual Drag Brunch Series

For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took...

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May 5, 2020

Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament

In the wake of canceled events and social distancing orders, media brands are developing pivot programs that offer hospitality-minded engagement to connect with potential clients. For Activision Blizzard Media, the b-to-b arm of the gaming company, esports was a natural platform to leverage for the “Agency Showdown,” its first-ever virtual esports tournament exclusively for the...

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May 4, 2020

How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch

The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in the wellness space, spawning new categories of health and fitness-based products and services—and an array of live experiences to promote them. To differentiate itself from its competitors based on the ingredients in its sugar-free drinks, which include electrolytes, coenzyme Q10,...

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