Technology
Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual...
Monthly Pulse Survey Results: Data on the State of Work in Experiential
Event Marketer’s all-new monthly Industry Pulse Survey fielded responses from the experiential marketing community in February on the “State of Work.” While it hasn’t been an easy few years, event marketers are optimistic about their jobs in this industry, with 90% of respondents reporting they love their job. They’re also still enjoying flexible work environments...
CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square...
SYLVANIA Boosts Brand Visibility with a DIY ‘Eye Exam’ Pop-up for Car Headlights
Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue. So just like eyes get routine health checkups, headlights need regular maintenance to preserve visibility. Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up...