Technology

March 4, 2024

Industry Perspectives: Meet XARA, the AI Intern at Jack Morton

They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA,...

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December 21, 2023

Launch Events: Seven Ways Bose Achieves Maximum Impact

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and...

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December 18, 2023

Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events

Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven...

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December 13, 2023

Full Coverage: The 2023 Experience Design & Technology Awards

After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.

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November 21, 2023

Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance

Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand...

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