Technology

Technology

September 5, 2022

How Automotive Experiences are Catering to Shifting Consumer Trends

Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to stay There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to...

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August 5, 2022

Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...

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August 1, 2022

Inside Reddit’s Explorer-themed Cannes Lions Activation

True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The overarching takeaway, according to Will Cady, global director at Reddit’s in-house creative house, Karma Lab, who led press on a spirited tour of...

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