Research
State of the industry snapshot
If it feels like you’re doing a lot more with a lot less—you’re right. Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. In this “State of...
EventTrack 2021
The latest edition of EventTrack 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering.
The 2021 Connected Experiences Modern Marketing Study
Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences
How Business Events are Being Recast as Consumer-esque Experiences