Event Peeps | Podcast
Welcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the people, the playbooks, the ideas, and the strategies that are inspiring event campaigns and driving growth.
In our inaugural episode of the Event Peeps podcast, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.
From the Archives
Episode: Embracing the Possibilities in a New Era for Experiential, with Kim Aimi of Visa
In this archival episode of Event Marketer’s limited podcast series “Take a Walk with an Executive,” we revisit our conversation with Kim Aimi, senior director-innovative activations at Visa, about new developments across the landscape, where the opportunity lies, where the industry can innovate, and how to embrace technology better.
Episode: Discussing Steal-worthy Experiential Marketing Ideas, with Mahiri Wise of Google Cloud
In this archival episode of Event Marketer’s limited podcast series “Take a Walk with an Executive,” we revisit our conversation with Mahiri Wise, product manager-Cloud product operations at Google, about hybrid events, screen fatigue (remember when?), and clever tactics being executed across the experiential marketing industry. Enjoy the look back.
Episode: The Science of Celebrating Success, with Helen Stoddard (formerly Twitter)
In this archival episode of Event Marketer’s limited podcast series “Take a Walk with an Executive,” we revisit our conversation with Helen Stoddard, then head of global events at Twitter, about wins, losses, and establishing your game face amid great uncertainty. Enjoy the look back.