How to Measure Event and Experiential ROI in 2020

Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…

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Fab 50 2019: Case Studies from the Best Architects in the Biz

As the event industry continues to evolve, the environments that power live experiences are progressing right along with it. If you’ve seen a show-stopping build over the last year, you’re not alone. Event and trade show fabricators have been upping the ante of late, creating everything from interactive art installations and sweeping graphics to complex...

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2020 Event Agency Perspectives Roundtable

Five event agency executives share their thoughts on industry trends, overused buzz words and beyond…

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Running the Show: Expert Insights from Some of the Event Industry’s Leading Ladies

Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a...

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Why Live Experiences are Necessary to Form Relationships

Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.

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