Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences

How Business Events are Being Recast as Consumer-esque Experiences

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Webinar: Controlling The Weather

Free On Demand Webinar - Join Event Marketer and The Weather Company, an IBM Business, and learn how to combine weather data with artificial intelligence to foster better customer relationships while reducing operational costs for your event during weather-related emergencies.

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Attracting New Audiences Through Deeper Insights: Use Data to Tailor the Experience

An event marketer’s guide to audience segmentation and persona development…

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Q&A: Six Ways to Make Event Programs More Effective on Social Media in 2019

Event marketers often find themselves “checking the box” on social media and amplification, rather than elevating this important piece of the program with a strategic mindset. In a digital world that’s noisier than ever, and with the next generation of consumer and attendee savvier and more skeptical than ever, marketing teams must shift away from...

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10 Trends to Watch in 2019

Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency...

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