EventTrack 2021

The latest edition of EventTrack 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering.

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Executive Roundtable: Planning for the Comeback

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the...

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The 2021 Guide to Getting Back to Live

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back...

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The 2021 Connected Experiences Modern Marketing Study

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

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2021 Executive Roundtable: Diversity in Events

Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the...

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