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November 19, 2018

Seriously, What is an Experiential Activation? Inside Chicago’s e.a.t. Spots

What is an experiential activation? The phrase is reminiscent of science fiction, like the last thing one might hear prior to having memories uploaded into one’s brain. But it’s not a pitch for Total Recall, it’s a term of art used by brand marketers that’s often conflated with “brand experience” or even “event marketing.”  To...

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