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April 23, 2019

10 Trends to Watch in 2019

Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency...

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April 2, 2019

Evolution of the Event Agency: 10 Minutes with the Opus and MAS Leadership

Opus Agency is keeping its pedal to the metal—with a continued national hiring blitz, a string of new account wins and an eye on additional M&A deals following last year’s acquisitions of MAS Event + Design, CRG and Level 2 Design. With 450 employees spanning five offices and more than 500 events expected to be...

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March 20, 2019

Experience Design in 2019: Personalized Décor Adds a Touch of Elegance

There are many exciting ways to use 2019 trends to make your events look polished and playful, but personalization is arguably the most versatile and important trend. Event planners should engage guests with branded and personalized items, excite with modern details and luxurious textures, and enable connectivity with updated tech features for successful events this...

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