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A roundtable discussion on changing trends, leveraging analytics and pushing the needle toward ROI...

Contemporary trends offer ways to build the emotional connections that other forms of marketing can’t…

They may be the temporary face of your brand, but their impact is long-lasting. In this month’s Event Staffing Executive Profile, we sit down with Hedy Popson, President at Productions Plus, to find out how the role of event staffer has evolved, and what brands need to know to keep pace. [icon image=”download” size=”0″ cont=”no” […]

They might look like child’s play, but behind most of today’s family-friendly events is a finely tuned strategy for capturing the hearts and minds of both kids and their parents. How do you strike the right balance between fun and function when it comes to creating live experiences for families? And how can you make […]

They’re getting shorter. Edgier. Digital. They’re incorporating b-to-c experiences, taking cues from the entertainment industry. And thanks to multigenerational influences, from millennials on up (with Gen Z just around the corner), they’re feeling more co-created, personalized and shareable. We’re talking about the sales meeting of the future, no longer your typical sit-down ballroom centric experience…