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September 27, 2023

2023 IT List: Inside Street Factory Media

WE ARE STREET FACTORY Headquartered in a restored machine shop, Street Factory Media has been pulling off experiential stunts and creative out-of-home media installations throughout the country for the past 20 years. We are a fully integrated experiential shop with an in-house fabrication facility staffed by a team of artists, fabricators, designers, strategists, planners, producers,...

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September 27, 2023

2023 IT List: Shiloh Events on the Impact of AI in Event Marketing

Artificial intelligence presents optimal avenues for working smarter—not harder—to meet event timelines, budgets and expectations The topic on every event marketer’s tongue is how artificial intelligence will impact business. The technology promises to transform workflows and,ultimately, experiences, by elevating content creation, streamlining internal meetings and processes, rapidly analyzing data and accurately conceptualizing event spaces, says...

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September 27, 2023

2023 Fab 50: Access TCA Case Study

CAMPAIGN: LAUNCH OF SPEVIGO CLIENT: BOEHRINGER INGELHEIM FABRICATOR: ACCESS TCA ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients often have multiple agency partners, so...

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September 27, 2023

2023 IT List: Jack Morton Case Study

CAMPAIGN: CADILLAC ELECTRIQ THEATER, MOBILE TOUR CLIENT: CADILLAC AGENCY: JACK MORTON Cadillac is an iconic American luxury brand. For more than 120 years, it has been hailed for its engineering innovation and breakthrough design. But now the brand is at a turning point. It is charting a bold, new future with an all-electric portfolio. That...

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September 27, 2023

2023 IT List: Legacy Marketing Case Study

CAMPAIGN: CORONA “PROTECT OUR BEACHES” CLIENT: CONSTELLATION BRANDS AGENCY: LEGACY MARKETING Summary: Elevating brand engagement and environmental awareness to unprecedented heights, Legacy’s groundbreaking campaign captivated the next generation of 21+ Corona enthusiasts through a shared reverence for the beach. There’s an inherent challenge in making environmental education fun in recreational spaces. This campaign ingeniously confronted...

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