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What if you could talk about your event experience with an AI agent on your cab ride to the airport? For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right […]

When Ashley Incardone began planning the 2027 event calendar, she faced a familiar measurement problem: The invoices for this year’s events had already arrived. Their full return, in many cases, had not. Incardone, director of corporate marketing for Marketbridge, calls this the event ROI trap: spending is judged immediately, while impact is expected to materialize […]

This week’s hot takes on hot topics in experiential marketing cover cat bodegas, scientific mobile tours and Cinema Lavazza.

Adults across the board are battling burnout and digital fatigue. And now they’re powering down. According to a Hasbro study of 10,000 people globally, 80% of Gen Z and millennials report feeling worn out, a trend that is driving demand for analog, hands-on creative outlets that allow adults to slow down and decompress. And brands […]

Indie horror movie “Buddy” has struck social media gold with its fluffy orange unicorn character “from a magic land” (as the catchy theme song goes). From causing chaos at movie theaters to leading a Killer Fitness workout class to advertising free hugs by the Santa Monica Pier, Buddy has been popping up in unexpected places […]