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When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of event technology. After years working in high-tech with companies including Seagate and Lenovo, Glenwright had seen event measurement evolve from simple badge […]

Fast-paced, livestreamed shopping was one of the most pervasive trends spotted on the show floor at the 20th annual New York Comic Con (Oct. 8-11 at the Javits Ceter), and all of the action took place right inside the exhibits. The QVC-style broadcasts included sophisticated cameras and lighting, live hosts, and screens within the footprint […]

The 20th anniversary of New York Comic Con embodied everything the convention is renowned for, from the marketplace to the masquerade. In our jaunt through the Javits Center, we spotted trends in collectibles and content, and exhibit tactics worth stealing. Read our recap of the best on- and off-site experiential moments.

Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along with tech and services, captivated attendees at the National Association of Convenience stores (NACS), which returned to the Las Vegas Convention Center Oct. 6-9, bringing together over 1,100 exhibitors and over 24,000 convenience and fuel retailing professionals. Here’s how brands […]

This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.