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The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s designed to maximize that precious feedback time, that’s live-wired to be […]

When Yahoo dropped anchor at Cannes Lions 2026, it was equipped with its most ambitious festival activation strategy to date, and one very large purple submarine installation.

For new brands and challenger brands alike, investing in experiential marketing doesn’t always require a huge budget or “bold” plan.

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.

Consumers are embracing tools to help automate their lives and their work, because while today they enjoy an economy of endless choices, the biggest luxury in a culture moving at warp-speed is… time. Experiential marketers are uniquely suited to ensure time is well spent, which is why they’re basing entire event strategies on the clock. […]