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This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.

Dance, once popular on social media as challenge content, is thriving on short-form, algorithmic-driven video platforms. And brands this year are cutting in. From choreographed routines to interactive dance experiences, the art form is serving as a vehicle for storytelling and connection. Let’s cha-cha-cha into this moving tactic. Adidas wowed attendees at the launch event […]

While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.

In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy […]

This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University.