Research & Data for the Experiential Marketing Industry

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The 2020 Experiential Intelligence Reports

The only reports in the world of their kind, our EIRs deliver unprecedented data across key experiential marketing areas.

2020 Q1: The 2020 Measurement Benchmarking Report
The industry’s only annual study on how brands are measuring ROI
2020 Measurement Benchmarking Report

      • What event marketers measure at b-to-b and b-to-c events
      • How event marketers are using their event data
      • ROI ratios for b-to-b and b-to-c events
      • Multi-year data comparisons and trends

DOWNLOAD THE FULL REPORT HERE

 

 

2020 Q2: The Experiential Marketing COVID-19 Economic Impact Report
The Experiential Marketing COVID-19 Economic Impact Report

  • The overall effectiveness of virtual events
  • When and how event marketers believe the industry comeback will begin
  • How event departments have been affected by job losses
  • The state of RFPs, budgets, and what to expect through 2020

DOWNLOAD THE FULL REPORT HERE

 

 

EXPERIENTIAL INTELLIGENCE REPORTS ARE EXCLUSIVE TO EVENT MARKETER SUBSCRIBERS ONLY.

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