Research & Data for the Experiential Marketing Industry

Exclusive Research & Data For Subscribers

Experiential Intelligence Reports

The only reports of their kind, our EIRs deliver
unprecedented data across key experiential
marketing areas.


The Event Industry Pulse Check

      • How brands see the value of live events today compared to pre-pandemic
      • How attendance and the number of live event activations are tracking
      • When event budgets are expected to be restored to pre-pandemic levels
      • When 2023 budgets will be set

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The Event Industry Vaccination SurveyMid Year 2021: The 2021 Event Industry Vaccination Survey

      • Percentage of event marketing organizations planning to require attendees be fully vaccinated
      • Percentage of event marketing organizations planning to hold temperature checks for COVID-19
      • Key differences between consumer and business-to-business brands on this and other issues

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The 2021 Experiential Marketing Industry ForecastThe 2021 Experiential Marketing Industry Forecast Cover

  • How budgets in 2021 will be deployed
  • New event models event teams are adding
  • Evolution of KPIs and measurement
  • Key difference between b-to-b and consumer brands

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