The 2020 Experiential Intelligence Reports
The only reports in the world of their kind, our EIRs deliver unprecedented data across key experiential marketing areas.
Mid Year 2021: The 2021 Event Industry Vaccination Survey
How brand marketers are approaching vaccination protocols for event attendees in 2021 and early 2022
-
-
- Percentage of event marketing organizations planning to require attendees be fully vaccinated
- Percentage of event marketing organizations expecting to offer temperature checks and on-site COVID tests
- Key differences between consumer and business-to-business brands on this and other issues
-
2020 Q1: The 2020 Measurement Benchmarking Report
The industry’s only annual study on how brands are measuring ROI
-
-
- What event marketers measure at b-to-b and b-to-c events
- How event marketers are using their event data
- ROI ratios for b-to-b and b-to-c events
- Multi-year data comparisons and trends
-
2020 Q2: The Experiential Marketing COVID-19 Economic Impact Report
- The overall effectiveness of virtual events
- When and how event marketers believe the industry comeback will begin
- How event departments have been affected by job losses
- The state of RFPs, budgets, and what to expect through 2020
2020 Q3: The Experiential Marketing Operations ‘Pain Point’ Index Survey
- What’s inside brands’ in-person event health, hygiene and safety plans
- The biggest pain points when developing COVID-era procedures
- How event teams are addressing social distancing with design and technology
- How operations budgets are changing
2020 Q4: The 2021 Experiential Marketing Industry Forecast
- How budgets in 2021 will be deployed
- New event models event teams are adding
- Evolution of KPIs and measurement
- Key difference between b-to-b and consumer brands