Experiential Intelligence Reports

The only reports of their kind, our EIRs deliver
unprecedented data across key experiential
marketing areas.

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The Event Industry Pulse Check

• • • How brands see the value of live events today compared to pre-pandemic
    • How attendance and the number of live event activations are tracking
    • When event budgets are expected to be restored to pre-pandemic levels
    • When 2023 budgets will be set

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The Event Industry Vaccination Survey

• • • Percentage of event marketing organizations planning to require attendees be fully vaccinated
    • Percentage of event marketing organizations planning to hold temperature checks for COVID-19
    • Key differences between consumer and business-to-business brands on this and other issues

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The 2021 Experiential Marketing Industry Forecast

• How budgets in 2021 will be deployed
• New event models event teams are adding
• Evolution of KPIs and measurement
• Key difference between b-to-b and consumer brands

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