Research & Data for the Experiential Marketing Industry

Research & Data for the Experiential Marketing Industry

Exclusive Research & Data For Subscribers

The 2020 Experiential Intelligence Reports

The only reports in the world of their kind, our EIRs deliver unprecedented data across key experiential marketing areas.

Mid Year 2021: The 2021 Event Industry Vaccination Survey
How brand marketers are approaching vaccination protocols for event attendees in 2021 and early 2022
Mid Year 2021: The 2021 Event Industry Vaccination Survey

      • Percentage of event marketing organizations planning to require attendees be fully vaccinated
      • Percentage of event marketing organizations expecting to offer temperature checks and on-site COVID tests
      • Key differences between consumer and business-to-business brands on this and other issues

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2020 Q1: The 2020 Measurement Benchmarking Report
The industry’s only annual study on how brands are measuring ROI
2020 Measurement Benchmarking Report

      • What event marketers measure at b-to-b and b-to-c events
      • How event marketers are using their event data
      • ROI ratios for b-to-b and b-to-c events
      • Multi-year data comparisons and trends

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2020 Q2: The Experiential Marketing COVID-19 Economic Impact Report
The Experiential Marketing COVID-19 Economic Impact Report

  • The overall effectiveness of virtual events
  • When and how event marketers believe the industry comeback will begin
  • How event departments have been affected by job losses
  • The state of RFPs, budgets, and what to expect through 2020

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2020 Q3: The Experiential Marketing Operations ‘Pain Point’ Index Survey
The Experiential Marketing Operations ‘Pain Point’ Index Survey

  • What’s inside brands’ in-person event health, hygiene and safety plans
  • The biggest pain points when developing COVID-era procedures
  • How event teams are addressing social distancing with design and technology
  • How operations budgets are changing

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2020 Q4: The 2021 Experiential Marketing Industry Forecast
The 2021 Experiential Marketing Industry Forecast Cover

  • How budgets in 2021 will be deployed
  • New event models event teams are adding
  • Evolution of KPIs and measurement
  • Key difference between b-to-b and consumer brands

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EXPERIENTIAL INTELLIGENCE REPORTS ARE EXCLUSIVE TO EVENT MARKETER SUBSCRIBERS ONLY.

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