Research & Data for the Experiential Marketing Industry

Research & Data for the Experiential Marketing Industry

Exclusive Research & Data For Subscribers

Experiential Intelligence Reports

The only reports of their kind, our exclusive research
delivers unprecedented data across key experiential
marketing areas.

*All-new research coming Summer 2024


2024 Event Agency Business Outlook

      • Exclusive research fielded for Agency Forum attendees
      • Detailed forecasts on operating costs
      • Insights on people, recruiting and compensation
      • 2024 business projections

DOWNLOAD THE FULL REPORT HERE

 


2023 Event Agency Business Outlook Report

      • Exclusive research fielded for Agency Forum attendees
      • Detailed forecasts on operating costs
      • Insights on people, recruiting and compensation
      • 2023 business projections

DOWNLOAD THE FULL REPORT HERE

 


The Event Industry Pulse Check

      • How brands see the value of live events today compared to pre-pandemic
      • How attendance and the number of live event activations are tracking
      • When event budgets are expected to be restored to pre-pandemic levels
      • When 2023 budgets will be set

DOWNLOAD THE FULL REPORT HERE

 


The Event Industry Vaccination SurveyMid Year 2021: The 2021 Event Industry Vaccination Survey

      • Percentage of event marketing organizations planning to require attendees be fully vaccinated
      • Percentage of event marketing organizations planning to hold temperature checks for COVID-19
      • Key differences between consumer and business-to-business brands on this and other issues

DOWNLOAD THE FULL REPORT HERE

 

 


The Experiential Marketing Industry ForecastThe 2021 Experiential Marketing Industry Forecast Cover

  • How budgets in 2021 will be deployed
  • New event models event teams are adding
  • Evolution of KPIs and measurement
  • Key difference between b-to-b and consumer brands

DOWNLOAD THE FULL REPORT HERE

 


The Event Measurement Benchmarking Report

  • What and how event marketers are measuring at b-to-b and b-to-c events
  • How event marketers are using their event data
  • ROI ratios for b-to-b and b-to-c events
  • Multi-year data comparison and trends

DOWNLOAD THE FULL REPORT HERE

 


The Experiential Marketing COVID-19 Impact ReportExperiential Marketing EIR Q2 2020 Report

  • The overall effectiveness of virtual events
  • When and how event marketers believe the industry comeback will begin
  • How event departments have been affected by job losses and furloughs
  • The state of RFPs, budgets, and what to expect through 2020

DOWNLOAD THE FULL REPORT HERE

 


The Experiential Marketing Operations Pain Point Index Survey

  • What’s inside brands’ live in-person event health, hygiene and safety plans
  • The biggest challenges and pain points when developing COVID-era plans and procedures
  • How event teams are addressing social distancing with space design techniques and tech
  • How operations budgets are changing due to these issues and changes

DOWNLOAD THE FULL REPORT HERE

 


The Event Measurement Benchmarking Reporteir_measurement-2019_report

  • What event marketers are measuring at b-to-b and b-to-c events
  • How b-to-b and b-to-c event marketers are measuring events
  • How event marketers are using their event data
  • ROI ratios + Multi-year data comparisons and trends

DOWNLOAD THE FULL REPORT HERE

 


The Experiential Marketing Cost Benchmarking Report

  • Average costs for the most commonly used event expenses
  • Insights into what you’ll spend on brand ambassadors, registration, labor, A/V and more
  • Costs broken out for 24 different rates in eight major budget categories
  • And more…

DOWNLOAD THE FULL REPORT HERE

 


The Event Marketing Compensation Report

  • Average salary benchmarks for 20 different roles across nine geographies
  • How salaries compare on the brand and agency side
  • What average compensation packages look like in the industry
  • Topical bonuses and salary increases + other data points

DOWNLOAD THE FULL REPORT HERE

 


 

Experiential Intelligence Reports Are Exclusive
to Event Marketer Subscribers Only.

 

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