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The Brand Marketer’s Guide to Off-the-Floor Events at Trade Shows

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How to Amplify Your Trade Show Exhibit with Live Events

In this guide, Exhibitus explores the best practices, measurement strategies, and overall thought process behind turning your trade show activation into a multi-layered event strategy that connects, inspires, and moves customers to take action.

You’ll take away:

• 10 event attendee engagement ideas to bet on
• Best practices and considerations for the planning process
• The top 7 off-the-floor event types
• 10 tips for killer event environments
• 5 ways to measure your exhibit+event combo

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