webdesign

Nike x DICK’S Sporting Goods “Never Miss a Monday” was conceived as more than a product trial. It was a five-week experiential activation designed to introduce the Nike Hybrid RN to the next generation of high school and collegiate athletes through community engagement, athlete influence, direct store access, and hands-on product discovery. Tara Wilson Agency […]

A new methodology is helping brands like IBM design for what matters most. When an industry standard doesn’t exist, create one. It’s the mentality of a growing number of top experiential brands and agency partners who are embracing portfolio-wide measurement strategies to better track the often-long-range ROI of live events. “It’s a fundamental gap for […]

Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]

What does it take to put Wayne Gretzky, Michael Phelps, and Lindsey Vonn on stage together and make it feel effortless? More than a big check and a famous name. Curating the right talent for a B2B event is equal parts art and science, and the experts who’ve done it at the highest level are […]

You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged for it anyway.