Cause Marketing
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The Brief RoundupThe Brief: Black Truffle Windows and the MacKenzie-Childs Café
This week’s hot takes on hot topics in experiential marketing cover Black Truffle Windows, Christmas in October and the MacKenzie-Childs Café.
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SamplingCurious About Cannabis Events? 3 Tactics in Play
Most cannabis events are centered around trying products, according to Justin Miller, svp-brand marketing at Curaleaf, but consumers want more from brands. They want to connect with other enthusiasts, and experiential is giving them a place to build that community. Among home growers, for example, I Love Growing Marijuana’s 2024 brand survey found that 48% […]
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Cause MarketingHow Charlotte’s Web Turned a Regulatory Roadblock into a Cause-Led Mobile Tour
In July, California enacted bills that eliminated access to full spectrum hemp products, so Charlotte’s Web jumped into action to get its consumers the non-intoxicating therapeutic hemp products they’ve come to rely on. “We thought to ourselves, ‘Well, if we can’t sell it online or in retail, we’ll sell it across the border,’” says Mindy […]
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The Brief RoundupThe Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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B-to-C EventsThe Brief: Hair Flips and Word Burials
This week’s hot takes on hot topics in experiential marketing cover charitable hair flips, a cross-country scavenger hunt and “Death to Midlife.”