Cause Marketing
How Jägermeister and the Lesbian Bar Project Blended an IRL Bar Tour with a Metaverse Activation
An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project, a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this...
Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second...
Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’
Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. Following the acquisition of Investors Bank and HSBC’s East Coast branches in...
Yahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource...