Cause Marketing

Groupon on Nov. 8 transformed a coat drive into a live experience for families in need in its hometown of Chicago with a Winter Wonderland charity event, part of its efforts surrounding #GivingTuesday, of which it is a founding partner. The brand invited more than 50 Chicago families to come and pick up new coats […]

Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot […]

FedEx challenged some of the world’s brightest young minds to complete a social media-based battle of wits as part of its sponsorship of the FIRST Championship, an international STEM (science, technology, engineering and math) competition that took place in April in St. Louis, MO. A sponsor of FIRST competitions since 2002, FedEx has long provided […]

Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood […]

Kraft Foods Group this January kicked off for the first time in the U.S. a community marketing program that has hockey fans vying for the title of Kraft Hockeyville. The initiative is based on a Canadian program by the same name that the brand launched nine years ago to find that country’s most passionate hockey […]