Brands Leverage Experiential to Make Meaningful Connections With the LGBTQ Community

Brands Leverage Experiential to Connect With the LGBTQ Community

Sponsorships, Cause Marketing, B-to-C Events
Posted on January 25, 2017 by Kait Shea

Parades are a lively and creative tactic American Express leverages to reveal what it stands for.[/caption]
When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked…

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This story appeared in the December 2016 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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