american express Archives - Event Marketer

american express Archives - Event Marketer

Posts tagged with ‘american express’

September 6, 2021

How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...

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April 21, 2021

At The Resy Drive-Thru Miami, Foodies Experience the Perks of Being an Amex Cardmember

Building on the success of its 10-course drive-thru dining activation in Los Angeles, hospitality technology platform Resy, in partnership with American Express Gold Card, recently debuted the second iteration of the culinary program in Miami—this time with an eye toward highlighting the value the Gold Card provides to avid foodies. Focusing less on the novelty...

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November 9, 2020

Resy Engages Foodies with a 10-course Drive-thru Tasting Experience

One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...

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September 14, 2020

How Amex Delivered 40 Virtual Consumer Experiences in Six Months

When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...

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