american express Archives - Event Marketer

Posts tagged with ‘american express’

September 14, 2020

How Amex Delivered 40 Virtual Consumer Experiences in Six Months

When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...

read more

February 10, 2020

How to Think Like a Non-endemic Exhibitor: American Express at CES

Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American Express has broken through by avoiding technology at the annual show for consumer electronics—instead, swooping in to be of service to attendees....

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']