pride Archives - Event Marketer

Posts tagged with ‘pride’

November 20, 2018

GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat

At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered...

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January 25, 2017

Brands Leverage Experiential to Connect With the LGBTQ Community

When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become...

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