Author archive for Kait Shea

November 21, 2023

Steal the Show with 27 of the Summer’s Best Festival Activation Ideas

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...

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November 7, 2023

Experiential Sampling: Five Brands Savoring the Comfort Food Trend

Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road....

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