Kait Shea

Kait Shea – Event Marketer

Author archive for Kait Shea

December 28, 2020

Four Insights on Using Extended Reality to Enhance Virtual Events

A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop...

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December 21, 2020

Five Insights on Developing an Impactful Virtual Event Measurement Strategy

In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness...

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December 21, 2020

Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour

In the absence of trade shows and expos, some b-to-b brands might have pivoted their event programming to digital, but for Hussmann, a manufacturer of display merchandisers and commercial refrigeration systems, the only effective way to educate its customers on its products and technology was to show them in person. Enter: The Shop the Future...

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