Kait Shea

Author archive for Kait Shea

May 19, 2020

Five Ways to Pivot a B-to-B Program in a Hurry

Financial software company Model N had big plans for its 16th annual Rainmaker conference in March, when the coronavirus hit. Like many brands, as travel bans and social distancing orders started pouring in, Model N made the decision to pivot to digital. About a week out from the Orlando-based event, the brand flipped the switch...

read more

May 18, 2020

Inside Three Digital Guinness World Record Campaigns

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...

read more

May 18, 2020

How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program

The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted...

read more

May 11, 2020

Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series

It may not be quite what you pictured, but the return of events is finally on the horizon. Beginning June 25, in partnership with IMAX and AT&T, Tribeca Enterprises will deliver a live event series at drive-in theaters nationwide dubbed “Tribeca Drive-In.” The summer drive-in series will roll out in markets across the country throughout...

read more

May 6, 2020

How Klarna Engaged Consumers Through a Virtual Drag Brunch Series

For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took...

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']