Kait Shea

Author archive for Kait Shea

October 14, 2019

Q&A: adidas on Evolving its ‘Beyond the Streets’ Sponsorship Program

When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture was a perfect fit for the new platform. But like any event program, the kinks were still being ironed out the first time...

read more

October 7, 2019

Associated Bank Builds a Permanent Branch Activation for Packers Fans

The Green Bay Packers and Wisconsin-based Associated Bank go way back—a century, in fact. Serving as the team’s official bank since 1919, the brand has found clever ways to connect with fans and boost its brand over the years, like selling Packers tickets out if its teller windows. Now, the historic partnership has reached a...

read more

October 7, 2019

adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets

When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin...

read more

October 7, 2019

Origins’ Fitness Challenge Aims to Donate 72,000 Trees in 72 Hours

Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an...

read more

September 30, 2019

How 13 CPG Brands are Leveraging Experiential to Stay Competitive

As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can no longer rely on their old marketing strategies to connect with consumers. And from meal delivery kits to private label products, there’s no shortage of fresh competition to keep them on their toes. For many in the consumer packaged goods...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']