Kait Shea

Author archive for Kait Shea

August 3, 2020

Inside Atlassian’s Touchpoint-rich 2020 Remote Summit

Roughly a month before the 2020 Atlassian Summit, organizers made the difficult choice to shut the in-person conference down. Shortly afterward, the brand decided to transition the event to digital, adjusting its goals along the way to cater to the current climate. The move was announced on March 4, and from April 1-2 (the event’s...

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August 3, 2020

Our Editor Escapes Quarantine with an Airbnb Online Experience

If there’s a single thread that ties typical Airbnb travel experiences to the brand’s new digital offerings, it’s this: You never quite know what you’re getting into until you arrive. Such was the case when we signed up for a digital experience with Foley artist Adam DeCoster called “Secrets of Hollywood Sound FX,” one of...

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July 28, 2020

Shock Waves: CES Retracts Plans for a Physical Show in January

After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback....

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July 27, 2020

A Virtual Opening Night: How Minor League Baseball Pivoted

Stadiums are locked down, fields are empty and only half of the major sporting events originally scheduled for 2020 are slated to take place this year. Yep, the COVID-19 pandemic has made it a bleak time to be a sports fan. But Minor League Baseball’s (MiLB) appetite for innovation revived the fervor of sports fandom...

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