Author archive for Kait Shea
Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing campaign: It became a global pop culture movement.
Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.
How evian Cruised into the US Open with a Floating Tennis Court
Heading into this year’s tournament, 35-plus year partner evian, the official water of the US Open, sailed right into success with New York City’s first-ever floating tennis court.
FOX Hypes ‘Stars on Mars’ with a Tasting Experience on the ‘Red (Wine) Planet’
“The overall company goal is to design an experience that achieves ROI for our collective teams, so the wheelhouse for us is entertainment press in the publicity sector. But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and...