Kait Shea

Author archive for Kait Shea

December 2, 2019

College Marketing: Hyundai Drives a Sustainability Message at Three Campuses

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water...

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December 2, 2019

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly, a social network popularized by users’ playful lip-syncing videos, the...

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December 2, 2019

Seven Vending Machine Experiences That Dispensed Brand Engagement

Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise in exchange for social media posts, while...

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November 25, 2019

Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers

A new kind of metric worth adding to your measurement toolkit Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. Teixeira, who studies the “economics of attention,”...

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November 25, 2019

Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers

How marketers can crack the code on California’s version of GDPR On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked with adhering to U.S. privacy regulations under the California Consumer Privacy Act (CCPA). Beginning Jan. 1, 2020, the groundbreaking legislation will secure new...

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