Kait Shea

Author archive for Kait Shea

February 15, 2019

Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend

Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of...

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February 14, 2019

Three Strategies for Igniting a CBD-infused Experience

If you’re one of the many event marketers who keeps a close eye on pop culture trends, you know that CBD-based products have become all the rage. CBD, or cannabidiol, is one of the non-psychoactive chemical compounds found in cannabis, and has seen explosive growth in the marketplace thanks to health benefits ranging from anxiety...

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February 12, 2019

Food and Beverage Trend Watch: Culinary Themes for 2019

Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a...

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February 7, 2019

Three Event Marketing Lessons from Princess Cruises’ Tech-Driven Stage Experience

Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But Princess Cruises is seeking to change that perception with its variety show, “Fantastic Journey,” a Broadway-caliber entertainment experience available aboard all of its Regal Princess and Caribbean Princess ships. Created, directed and choreographed by Danny Teeson of “American Idol” fame,...

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February 5, 2019

Applegate Touts its Whole30-Compliant Products at the Pop-up Clean Slate Café

Dieting is never easy, but the Whole30 program, which eliminates the intake of sugar, alcohol, grains, legumes, soy and dairy, can be particularly painful for consumers due to a lack of readily available Whole30-compliant products. But with more consumers jumping on the bandwagon every day, Applegate is working to change all that by offering an...

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