Kait Shea

Author archive for Kait Shea

January 20, 2020

The Power of Experiential—10 Brand Executives Weigh in

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs...

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January 13, 2020

B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that...

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January 7, 2020

McDonald’s Beat of My City Initiative Blends Music with Cause Marketing

Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in...

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December 23, 2019

How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans

What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan...

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