Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • How CrossFit is Changing Sports Sponsorships
    B-to-C Events

    How Properties Like CrossFit are Changing Sports Sponsorships

    Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are […]

  • B-to-C Events

    EventTech 411: Aerial Devices and Social Sharing

    From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at three products that are taking social sharing and aerial devices to new heights.   1. #Hashtag Mini Instagram Printer […]

  • Budweiser Activates "Bud World" at SAMCOM 2016
    B-to-B Events

    Budweiser Revitalizes its Wholesaler Meeting

    Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25 […]

  • snuggle bearyourheart campaign valentine's day activations
    B-to-C Events

    Love Finds a Way with Snuggle’s #BearYourHeart Campaign

    A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21. […]

  • Inside Fox's Daytona 500 Stunt
    B-to-C Events

    FOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC

    FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling […]