Kait Shea

Crowd-funding platform Tilt leveraged the power of the people this winter with the first-ever fan-sourced concert tour. The brand collaborated with electronic dance music (EDM) duo The Chainsmokers to develop an itinerary that steered away from traditional tour stops and, instead, focused on demand. Since its launch in 2012, Tilt’s platform has gained plenty of […]

In the 1980s, Reebok was a fitness-focused company at the forefront of the women’s aerobics and step training movements. By the late’90s and early 2000’s, the brand had aligned itself with sports, forging partnerships with big-name athletes and top-level properties, including the NFL and NBA. But around 2011, Reebok began retracing it steps in an […]

To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s second season, the brand wrapped five coffee carts and placed them in high foot traffic locations that were in close proximity to advertising agencies […]

TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals […]

The November release of the Samsung Gear VR marked the beginning of what is bound to be a wave of consumer-friendly virtual reality devices made available to the public—especially with its (relatively) affordable $99 price tag. But event marketers capitalized on VR well before it hit the mainstream. The Facebook-owned Oculus Rift headset has led […]