Go Time: Eight Ways to Engage Commuters
Reaching consumers amid their jam-packed schedules can make it challenging for brands to find time to connect. But between all the hustle and bustle event marketers are carving out a space where they’re sure to stop customers in their tracks: the daily commute.
Whether they’re taking trains, flying on planes or traveling on foot, commuters often have a little down time before being whisked away to their next destination—and brands are taking advantage. Here are our picks for eight brands who found a way to make a meaningful connection—while on the go.
How Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Uniqlo Promotes its Chicago Store Opening with Train Parties
Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Amtrak Whisks Travelers Away in a Teleporter
New York City’s Penn Station is a more than 100-year-old architectural landmark and busy railroad hub. So imagine the surprise and delight of Amtrak train travelers when they came across a futuristic… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
San Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Kipling Launches Surprise And Delight Campaign
What started last year as an experiment in “making happy” on a block in San Francisco has become a movement for Kipling, a maker of handbags and accessories whose brand logo includes a long-tailed… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Audi’s Airport Drive Simulation Takes Travelers To Vail
Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Johnsonville Targets Commuters With Guerrilla Sampling
Earlier this year, commuters on Atlanta’s MARTA rail system got to try some Johnsonville sausage links on their way to and from work, and Johnsonville got to try out a guerrilla sampling campaign. The… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Chobani Turns to Events to Stir Up the Yogurt Wars
Chobani, the top-selling Greek yogurt brand in the U.S., is no stranger to event marketing. As Peter McGuinness, chief marketing and brand officer, at Chobani says, “We’re a very grassroots brand,… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?