Chobani breakfast campaign

Chobani Turns to Events to Stir Up the Yogurt Wars

B-to-C Events
Posted on November 10, 2014 by Sandra O’Loughlin

Chobani, the top-selling Greek yogurt brand in the U.S., is no stranger to event marketing. As Peter McGuinness, chief marketing and brand officer, at Chobani says, “We’re a very grassroots brand,…

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