Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Budweiser Activates "Bud World" at SAMCOM 2016
    B-to-B Events

    Budweiser Revitalizes its Wholesaler Meeting

    Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25 […]

  • snuggle bearyourheart campaign valentine's day activations
    B-to-C Events

    Love Finds a Way with Snuggle’s #BearYourHeart Campaign

    A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21. […]

  • Inside Fox's Daytona 500 Stunt
    B-to-C Events

    FOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC

    FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling […]

  • Tilt's Fan-Sourced Concert Tour
    B-to-C Events

    Tilt Powers the First Fan-Sourced Concert Tour

    Crowd-funding platform Tilt leveraged the power of the people this winter with the first-ever fan-sourced concert tour. The brand collaborated with electronic dance music (EDM) duo The Chainsmokers to develop an itinerary that steered away from traditional tour stops and, instead, focused on demand. Since its launch in 2012, Tilt’s platform has gained plenty of […]

  • Reebok Returns to its Fitness Roots
    B-to-C Events

    Q&A: Reebok Discusses its Return to Fitness

    In the 1980s, Reebok was a fitness-focused company at the forefront of the women’s aerobics and step training movements. By the late’90s and early 2000’s, the brand had aligned itself with sports, forging partnerships with big-name athletes and top-level properties, including the NFL and NBA. But around 2011, Reebok began retracing it steps in an […]