Inside Glade's Multisensory Pop-up

How to Captivate Consumers with Multisensory Experiences

In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers,…


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This story appeared in the April 2016 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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