Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles CES 2026: How Dolby Leans into Complexity at the Global Trade Show The Brief, Live! Special Edition: Halloween Hijinks Audible Brings the Magic of its New ‘Harry Potter’ Series to Life with a Global Campaign Event Profs Weigh in on the Biggest EuroShop 2026 Trends