Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles Experiential Marketing Trend of the Week: Charm Bars Live Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet Field Report: Product Demos That Delivered at NAB 2026 Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026