Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:music festivals, TikTok, Sponsorship, Gen Z, cause marketing, data Related Articles The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City The 2025 Women in Events Special Report Built Differently: How Carlyle Fired Up Next-Gen Technicians at SEMA 2025 B-to-B Dream Team 2026: Meet Tom Flynn of American Express