Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:music festivals, TikTok, Sponsorship, Gen Z, cause marketing, data Related Articles Experiential Trend of the Week: Virtual Try-ons Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’ Experiential Marketing Trend of the Week: Potty Parties Women in Events 2025: Meet Shanise Anderson